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Interacting with the media is
a highly specialized skill that requires special
training. It's critical to ensure good performance
in press and analyst tours, phone interviews, public
presentations, financial road shows, and sales calls.
Fortunately, Walker Sands is adept at working with
your executives to improve their success rate in interactions
with important audiences—including the media, research
analysts, and investors.
Some of the key media training assistance
we provide includes:
- Tips and Techniques. Many individuals in
your organization — from CEOs to VPs Managers
— can benefit from media training. During
our half or one-day seminars, we educate you on
strategies and techniques for taking control of
your media opportunities and making the most of
your interviews. You'll also be able to handle
tough questions, overcome objections, and persuade
with greater comfort. You'll learn how to cut
to the chase, avoid techno-babble jargon, lead
with headlines, and speak in sound bytes.
- Message Refinement. We help you define
your company's most important messages, simplifying
even the most complex concepts into simple, coherent
and understandable points. Your final messages
will be authoritative and will be so well-supported
that they will withstand in-depth scrutiny from
even the toughest interviewers. You won't sound
exactly like your competitors — after your
compelling presentation, the interviewer will
fully comprehend your unique value propositions.
- Customized Training. We customize our media
training for you based on the audience. For those
who are new to public relations, we provide basic
introductory skills that prove invaluable in mastering
their new spokesperson responsibilities. For more
seasoned, savvy executives, we hone and polish
presentation delivery skills vital to on-target
communication. In some cases, we conduct general
media training and in other cases we create customized
training around specific issues you are facing.
- Materials Assistance. We can assist with
creating your presentation or writing a speech.
Our staff of writers and graphic designers are
highly skilled at ensuring that we meet your communication
objectives with compelling materials.
- Consistency Audit. We take steps to ensure
that all of your spokespeople are delivering exactly
the same messages to the market and reciting the
same facts and statistics. We prepare Q&A documents
that provide “stock” answers to questions
you are likely to receive.
- Role Play and Preparation. We audit your
practice presentations and simulate interview
scenarios. We then provide you with feedback that
allows you to improve your performance.
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