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Analyst relations is critical
to the success of your marketing and public relations
initiatives. Analysts interact with the media,
current and potential customers, employees, investors,
and financial analysts. They influence media coverage,
affect purchasing decisions, drive investor behavior,
impact industry status, and define industry trends.
We identify key analysts and make proper introductions
in the early stages of corporate positioning and product
launches. We ensure that analysts understand and appreciate
your market positioning and that you are a valued
resource to analysts during significant market and
technology changes.
Read all about what
we do for you and our
connections.
We orchestrate a comprehensive outreach effort that
helps you establish and maintain successful relationships
with industry analysts. Some of the specific tasks
we undertake on your behalf include the following:
- Analyst Survey. We research the landscape
of industry analysts and prioritize those them
for you based on their ability to positive or
negatively affect your business interests. The
final deliverable is a list of key, influential
industry analysts who you should have on your
radar screen.
- Research. We secure important analyst reports
on industry trends and announcements so that you
can keep abreast of analyst perceptions in your
market.
- Initiating Relationships. We establish
relationships between you and the analysts. We
draw upon our extensive network of relationships
with key analysts.
- Meeting Preparation. We thoroughly prepare
you for analyst interaction through message positioning
exercises, extensive spokesperson training, presentation
development, client reference preparation, and
in-depth briefing materials about the analysts
you are meeting with and their backgrounds and
areas of interest.
- Maintaining Relationships. We maintain
and strengthen your relationship with analysts
by providing analysts with frequent, pertinent
communications about your company and arranging
for analyst visits. The end result is a healthy,
long-term relationship with key analysts.
- Coverage Solicitation. We encourage analysts
to write positive reports about you or consult
with you on reports that are related to your industry.
We position your executives as thoughtful resources
who have unique “expert” perspectives
and who consistently provide reliable and useful
information.
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It's not what you know, it's who
you know. We leverage our extensive network
of contacts to generate high profile coverage of our
clients across a broad range of trade and business
press, including:
- Market Research and Analyst Firms. Such
as AMR Research, Aberdeen Group, Datamonitor,
EDventure Holdings, Forrester Research, Frost
and Sullivan, Gartner Group/Dataquest, Gomez Advisors,
GIGA Group, Hurwitz Group, International Data
Corporation (IDC), Jupiter, Meridien Research,
META Group, Patricia Seybold Group, Technologic
Partners, Tower Group, The Yankee Group, and ZONA
Research, among others.
- Specialty Firms Devoted to Industry Verticals
and Market Segments. We help you develop and
maintain relationships with these boutique or
niche analyst firms that specialize in your industry.
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