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Special events can be an excellent
tactical component of a communications program
designed to draw attention to new products, new services,
or other important company events. Walker Sands can
assist with the planning, management, positioning,
coordination, execution, and follow up required, all
of which are necessary to conduct an effective and
successful event.
We offfer comprehensive event
services. We plan and position the event. We
coordinate with the host site, audio/visual service
providers, and caterers. We send out invitations,
follow up with prospective attendees, and confirm
attendance. We conduct spokesperson training, rehearsal,
question and answer preparation, and presentation
development.
We coordinate all activities at the event and pursue
all necessary follow-up activities. Whether as standalone
events or in conjunction with trade shows or user
conferences, we work with you to make your press events
successful.
Some of the events we can assist you
with include:
- Press and Analyst Events. A press or analyst
event allows you to efficiently distribute your
key messages to journalists and analysts, and,
if done well, can generate a positive “buzz” and
substantial coverage about your company and its
news.
- Seminars. Conducting a seminar can be an
effective means of building strong relationships
with customers, the press, and analysts. Often
a seminar provides an environment in which not
only are there formal presentations from management
and customers but also in which attendees can
informally talk to customers, partners, and management.
- User Conferences. Bringing together your
customers for a user conference can build strong
loyalty and affinity to your company. Customers
like to learn from their peers and from you about
how to best use your products and what's coming
down the pipeline. There is probably no better
single opportunity to collect valuable feedback
from your customers on a face-to-face basis and
strengthen your relationship with them.
- Contests and Competitions. Creating a contest
or competition can achieve important business
objectives for your company in an exciting an
interesting way that is often, in an of itself,
worthy of coverage. Rules concerning contests
are complex and contests must be marketed and
publicized well to be successful -- it helps to
have an experienced partner like Walker Sands
assisting you.
- Sponsorships. Sponsoring local or national
events brings extensive attention to your company
and its brands. It creates goodwill in the attending
community and gives you the opportunity to invite
and host your customers, distributors, suppliers,
investors, and other key stakeholders.
- Outings. Your customers and employees may
not sing “Take Me Out to the Ballgame” to you
very often but they will definitely appreciate
it when you do take them to a ballgame or any
other interesting outing. Often, there is an opportunity
for an executive to give an informal talk at such
outings. We can assist you to choose appropriate
outings and coordinate the details.
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