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You rely on communication materials
to reach and influence your target markets,
including customers, investors, employees, suppliers,
and others. Communications help you deliver your key
messages, present the facts, raise awareness, mobilize
energy, and motivate action.
Walker Sands can assist you with preparing and delivering
all of your corporate communications, including:
- Annual Reports. Your annual report is a
critically important document for your company.
Using world-class writers and designers, we can
oversee the creation of your annual report to
ensure that it presents a strong, accurate and
credible case for investment in your company.
Alternatively, we can be a member of the “supporting
cast” and simply review your annual report to
ensure that it is consistent with your overall
communications objectives.
- Brochures. Good collateral materials can
make the sale. They tell what a product is, how
it works, and why it adds value. Our writers excel
in creating brochures that get customers interested
and move them towards a purchase decision.
- Web Site Content. As we enter the new millenium
and access to the Internet becomes ubiquitous,
your web site and its content become a critical
component of your connection to the marketplace.
We offer content development services that ensure
that your key stakeholders visit your site, get
the information and messages you want them to,
and keep coming back.
- Press Releases. Many PR firms gets you
“50% there” with their first drafts
of press. You end up doing most of the writing
yourself. We get you “95% there” with
a well-written first draft that is compelling
and intriguing to target journalists, and ultimately
delivers excellent media coverage.
- Company Newsletters and Magazines. Monthly
or quarterly newsletters to your employees and
customers can be an invaluable communications
vehicle. We produce professional newsletters with
captivating writing and attention-grabbing presentation.
We assist with everything from story planning,
research, interviewing and writing through to
design, layout, printingand mailing.
- Audiovisual Materials. We are continually
amazed at the effectiveness of videos to communicate
messages to key audiences. Show a recruiting video
to candidates and they are ready to sign up. Send
out a video press release and see it on CNN the
next day. Bump up sales performance with a training
video. We assist you with all aspects of content
preparation, from initially defining your objective
through to script writing and oversite of final
production.
- Articles. Thoughtful articles written by
company executives can draw attention to your
company and its products. We position your executives
as industry experts by assisting with the preparation
of company white papers and bylined articles.
- Speeches and Presentations. High-impact
presentations translate into new customers and
growing businesses. To deliver the most powerful
speeches and presentations that you can, tap into
our talented writers and designers for assistance.
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