Chicago Web Design Expert on Landing Page Optimization

What would the impact on your business be if you could double or triple your landing page conversion rates?

As a leading Chicago web design firm, we work closely with our Chicago-area web design clients, and clients around the world for that matter, to improve conversion rates on their landing pages.

So, how do you create a successful landing page?

Here are a few tips from our in-house Chicago web design experts on how you can maximize the results from your landing pages:

• Cater to the Interests of the Visitor. Your page should take into consideration the context of what your site visitor is looking for. After all, you know something about the site visitor if they come to your landing page from an email you sent out, a link on another site, an organic Google search, or a pay-per-click ad buy. So, dynamically create your landing page based on that information. For example, if a user searches for Honda Accord car prices, a car dealer website should not present a generic landing page. Rather the words "Honda Accord" should occur numerous times on the landing page, and a picture of a Honda Accord should be on the page. In our experience, adding customer-oriented context to a landing page often triples or quadruples landing page conversion rates.
• Draw Attention to Key Messages and Calls to Action. Keep it simple. Upon visiting your landing page, the eye of the visitor should immediately jump to your key message and your call to action.
• Overdesign Is Your Enemy. Don't overdo it on the bells and whistles. Animations and flash are a turn off. When it comes to landing page design, less is more.
• Offer an Incentive. Whether it's a white paper or a price quote that is likely to offer a great deal, your call to action needs to be motivating to the site visitor. Explain in clear and simple terms why they should call you or fill out your online form. What's in it for them? At the end of the day, that's what motivates people to take action on a landing page.
• Track, Test and Analyze. If it isn't measured, it can't be improved upon. We work with clients to create dashboard reporting that gives a clear, real-time picture of how conversion rates are faring. Based on desired goals, we implement various tests to see how we can move the needle on getting better conversion rates. Your process for improving landing pages can't be a one-shot effort. It's an ongoing process of testing, analyzing, and tweaking.

Remember, the landing page is a closing opportunity. All of your marketing efforts have paid off to the point where a prospective customer is exactly where you want them to be -- on one of your site's landing page. Now, it's time to ask them for the order, so to speak. A good landing page will close the sale, getting your prospective customer one step closer to being a paying customer.

Landing Page Help From Our Chicago Web Design Firm

Walker Sands is a Chicago web site design and online marketing firm. We partner with our clients to grow their businesses, using superior website design, advanced SEO techniques, and best-practice landing page optimization tactics. We have a strong track record driving lead gen, shortening sales cycles and improving sales. If you are looking for a great Chicago web design firm, we'd like the opportunity to present our credentials.