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At first, the United States Playing Card Co. didn't mind seeing its jokers in the deck of cards featuring the Pentagon's most-wanted Iraqis.

Then the cards became the war's coolest souvenir. Other card companies started copying the deck. On e-Bay, prices for them reached $ 200. That's when USPC cried foul, sending a dozen cease-and-desist letters to copycats. ''That joker is our intellectual property,'' says George White, USPC vice-president. USPC now reprints the deck itself. It sold 700,000 in 11 days through greatUSAflags.com.

But caveat emptor, collectors: The Pentagon printed 200 decks on thin paper with square corners. The thicker copies have rounded corners.

Perhaps USPC's initial patience is understandable. The military is one of its best customers. USPC even made cards for World War II POWs: When soaked in water, the cards revealed an escape map out of Germany.

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