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ONEW YORK -- For small businesses looking to streamline their payroll services, selecting a provider is no small task. A lot is at stake from an investment standpoint when every nickel counts.
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That’s why SurePayroll is kicking off a fourth quarter ad campaign from Movéo Integrated Branding that will position the brand as simple and reliable. Tentatively titled “Click. Click, payroll’s done,” ads will appear online first as decision-makers gear up for the coming year.

“For small business owners this is an important decision because of the risk they’re assuming. The brand has to resonate with them,” said Matt Webster, director of engagement, planning and management, Movéo Integrated Branding. The growing Oakbrook Terrace, Ill.-based agency also recently added INS Integrated Security Solutions to its client base, which includes CareerBuilder.com, Motorola, US Robotics and Siemens.

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