Friday Five 07/07-07/11

Happy Friday! Here’s a roundup of industry news for the week.

Microsoft CEO vows to ‘reinvent productivity’ - CNBC

Explaining that tech respects innovation and not tradition, Microsoft CEO Satya Nadella told employees to “reinvent productivity to empower every person and every organization on the planet,” according to this CNBC article. Microsoft’s stock has risen 15 percent since Nadella took the helm in February. It’ll be interesting to see what changes will occur at Microsoft following this announcement.

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Generating Value through Pinterest: Webinar Review

A few weeks ago, I had the opportunity to sit in on a Pinterest webinar led by Tom Logan and Wes Yee of Piqora, a marketing suite for Pinterest, Instagram and Tumblr. The webinar explained how brands can be successful on Pinterest, a platform that’s fundamentally different from Facebook, Twitter and others.

pinteres

According to Piqora, successful brands currently use Pinterest as an extension of their website and are seeing up to a 29 percent increase in page views.  Etsy is one of the best performing brands on Pinterest. In fact, Pinterest has been so influential that is has increased Etsy revenue by 9.4 percent in the past year.

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Why the Excubator Model Matters: George Deeb at Techweek

Last Friday, Ensemble co-founder George Deeb held office hours at Techweek Chicago. At the Walker Sands-sponsored Techweek Knowledge Bar, George counseled entrepreneurs, answering startup success-related questions and introduced them to the excubator model.

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Friday Five 6/23-6/27

Happy Friday! Here’s a roundup of industry news for the week!

LinkedIn Ads: What I learned from spending $100k on the platform – EConsultancy

LinkedIn is great for B2B marketers who try to gain attention from industry professionals. The platform is less cluttered, and targeting functions allow to reach the right audiences. Once marketers overcome the challenge of character count limitations, they can leverage success through targeting and audience sizing.

IO Conferece

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Creating Meaningful Solutions through Productivity and Passion

According to Crain’s Chicago Business, Millennium Park is Chicago’s second largest tourist attraction in Chicago by attendance. Inside the park lives The Bean (more formally known as Cloud Gate), one of Chicago’s most recognizable icons that attracts millions of selfie-taking visitors each year.  Despite its stature, The Bean receives little real-estate on the Millennium Park website and isn’t always easy to find once at the park.

In a weekly meeting, Walker Sands Digital questioned how they could optimize a website to enhance the visitor experience at The Bean. During their brainstorm, they found three problems:

  • People love taking pictures at The Bean, yet these pictures never get featured on the Millennium Park website
  • There is little background on the history of The Bean
  • There is no good map with the exact location of The Bean – creating this would give first-time visitors the ability to easily access the art

In three short days, Walker Sands Digital created a one-page solution to these problems. Seen @ The Bean is an interactive website that, through geolocation, collects Twitter and Instagram photos to provide a real-time, interactive and engaging user experience.

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