Five Takeaways from Social Media Week Chicago’s Connecting Global Media

It’s Social Media Week here in Chicago, and Walker Sands is happy to participate in the weeklong conference for social media professionals again. Our first session of the week was Connecting Global Media. Since we work with clients and reporters in many time zones, it was a truly insightful event. Marina Christos, Riana Lynn and Nicole Yeary led the panel discussion on tools and best practices for collaborating with teams around the globe.

smw

While there were too many tips to share here, here are my top five takeaways from the panel:

(more…)

Walker Sands Named a Finalist for PR News’ Agency Elite Awards

Walker Sands is thrilled to be a finalist in PR News’ annual Agency Elite Awards program in the business to business category. The awards showcase top agencies by practice areas including branding, consumer marketing and media relations.

PR Agency Elite

 

 

Everyone at Walker Sands is proud to be recognized for our hard work and dedication to our clients. Not only has Walker Sands been recognized by PR News, but we were also recently ranked on the Inc. 5000 and recognized as one of the fastest growing technology PR firms in the U.S. by O’Dwyers.  Overall, it’s an exciting and busy time for us. From the big move to our new office to gaining new clients and expanding in size, we’re thrilled with what we’ve accomplished so far and looking forward to next year.

(more…)

Dust Off Your White Hat: The Olivia Pope Skills Every PR Gladiator Needs

By Lauren Bogacz and Payal Shukla

If you work in public relations and haven’t been hiding under a rock for the past few years, you’ve undoubtedly heard of the ABC hit show “Scandal,” inspired by a real-life crisis communications professional navigating the media and political landscapes of Washington D.C. While it’s no secret that large portions of the show have dramatized what it actually means to work in PR, the main character’s struggles with wearing the “white hat” are rooted in real practices seen across agencies of all practices and industries.

The “white hat” signifies when a person is playing the role of a good guy. The concept dates back to the good ole days of black and white Western movies, where the hero always wore a white cowboy hat and the villain a black one. In public relations, most of us are the good guys and wear the white hat on behalf of our clients. This also carries over to our interactions with our client’s clients, the media and each other. Kerry Washington plays Scandal’s main character, Olivia Pope, who references on multiple occasions when she’s taking her white hat on and off. Situations arise frequently that challenge us to keep them on.

With the new season of Scandal premiering Thursday, we take a look at some prominent, real-world examples of when PR professionals must put on their “white hats” – both consciously and subconsciously.

Scandal_White Hat Gif

(more…)

Friday Five: 9/15-9/19

Happy Friday! Here’s a roundup of industry news for the week.

3D printer heading to space could enable lunar exploration - C|Net News

Startup, Made In Space, is working on a 3D printer that works in microgravity, so space crews can build products and tools on demand. This advancement will enable independence from Earth. The Made In Space 3D printer uses recycled 3D objects, and will eventually print using regolith, the powdery substance that covers the moon. Regolith can serve as a substitute for cement to print houses and roads. Innovations in the technology space are common, but this one is out of this world…literally.

(more…)

Friday Five: 9/8-9/12

Happy Friday! Here’s a roundup of industry news for the week.

Alibaba 101: The biggest IPO of all time – CNN Money

I’ve talked about Apple a lot in the past weeks, but I agree with CNN when they say that there’s a new star in the tech world. Alibaba’s IPO is set to be the biggest IPO of all time, and will put the company in line with Amazon’s market value. While many American’s don’t know about Alibaba yet, the company reigns as king of e-commerce, shipping about $248 billion of merchandise every year. I’m interested to see how Alibaba’s continuous growth will change the e-commerce space, but think it’s safe to say that Alibaba is elite.

(more…)