Perspective on Marketing and Selling to CIOs: Interview with an Experienced CIO

I recently connected with Pierre-Albert Carlier, an experienced and accomplished global CIO and consultant, to discuss the fine art of marketing and selling to CIOs.

Pierre-Albert served as the Chief information Officer at Louis Vuitton Moët Hennessy (LVMH), for their global watches and jewelry business. He has been a CIO for more than 20 years, and now works as an independent consultant (his website is

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Friday Five: 8/31-9/04

Happy Friday! Heading into the long weekend, here’s a round-up of industry news for the week.

A new app that lets users friends ‘virtually walk them home at night’ is exploding in popularity – Business Insider

We all have that friend that forgets to text us when they get home from the bars at night. Thanks to a new app designed by five students from the University of Michigan, this will no longer be a problem. The new “Companion” app allows users to track their friends’ or family members’ journeys home at night. Originally intended to improve safety on college campuses, this app is now being used by tens of thousands of people all over the world in various situations.

Hipster Barbie Shows Us How Plastic We All Really Are On Social Media – TechCrunch

Barbie’s reputation just got a little faker. Socality Barbie is a new Instagram account designed to make fun of just how dramatically our culture portrays itself online. These shots include “Hipster Barbie” at the beach, in the woods and in several other Instagram-worthy locations. After all is said and done, though, at least Barbie owns her basic-ness.


Photo by @SocalityBarbie

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B2B Marketing Needs “Conversations That Win”

Welcome to the Just a Book blog series! For the next month we will be recapping the key points of Tim Riesterer’s acclaimed book, “Conversations that Win the Complex Sale.” You may have seen Tim at the Content2Conversion conference, among others. However, if this is your first encounter with his material prepare to rethink everything you thought was true about sales and marketing and brace yourself for a 180-degree shift in your messaging.

As B2B marketers and sales professionals, it’s easy to forget that business messaging revolves around the same psychological principles as everyday conversation. Throughout the book, Riesterer uses his background in journalism and the psychological aspects of conversation to build a model that can be used to change the way you communicate and sell your story.


“Conversations that Win the Complex Sale” is a vital tool for all B2B marketers. Focusing on crafting your message to align with customer needs and company goals fills the communication gap between you and your sales team, which in turn helps them to build better relationships with prospects and customers through conversations they are better prepared to have.

Who is your biggest competition? If we had to guess, you likely thought immediately of another company who has similar service offerings, some stronger than yours and vice versa. However, when reading this book, you’ll be surprised to learn that your biggest threat is the “status quo”. Our main jobs as marketers should be creating content and materials to convince our prospects that where they are, the status- quo, is no longer safe, sustainable or susceptible.

Follow along as we go step by step through Tim Riesterer’s winning methods. All you need is a pen and paper and an open mind prepared to make big changes.

Subscribe for Just a Book updates here to begin crafting your conversation that wins.


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Friday Five: 8/21-8/28

TGIF! Here’s a round-up of industry news for the week.

Study: 42% Of Americans Check Their Email In The Loo – TechCrunch

The headline is pretty self-explanatory, but here are the details: a new study from Adobe that uncovered a variety of trends in email usage was published on Wednesday. Though most of the results weren’t that surprising (Ninety-one percent of respondents said they check email at work, for example). What was surprising was the millennial’s take on email. Despite all the messaging apps and services available, millennials check their email more than other age groups.

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Friday Five: 8/17-8/21

It’s warm outside and the sun is shining—here’s this week’s tech and PR roundup

Spotify Clarifies Exactly How it Will Use Your Information After Privacy Kerfuffle – Gizmodo

SORRY! Say it with a blog post, Spotify. Last week, the music streaming giant tried to incorporate creeping into their new privacy policy update. As in, they tried to ask permission to do everything from tracking your location to peaking at your photos. Spotify chieftain Daniel Elk apologized in his blog post, titled “SORRY!”, saying they should have done a better job communicating that they didn’t actually want to creep on your #tbts and find out where you’re having dinner. Many of the new features are opt in, and any of them you don’t like, you can easily opt out of—just like most normal apps. TLDR: don’t freak out, they are sorry and promise not to do it again.

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Visit the Walker Sands website. We specialize in PR and marketing services for technology solution providers and B2B companies. Walker Sands Digital offers a wide array of digital marketing solutions and helps firms to get the most from their online presence.
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