Apple had a big week with the unveiling of its new operating systems for Mac computers and Mobile Devices. It has also been learned that Apple’s ad agency, TBWA Media Arts Lab, has been dropped. Apple considered firing TBWA in 2013, but Business Insider writes that the move is surprising because Steve Jobs had a close relationship with it. The agency helped launch the iPod, iPad and iPhone. (more…)
Often times, companies are quick to jump into using each social and digital channels without giving second thought to their persona, but a consistent brand persona is vital to how a consumer views a product. If an organization is inconsistent with branding, aren’t they just as likely to be inconsistent with product quality?
Whether or not it’s apparent, people are constantly judging and taking the image of a brand into account. As humans we value consistency and predictability. For the most part, we don’t like surprises. I’m personally suspect of companies that manage their brands poorly.
If the marketing team seems weak, that’s an indication of likely systemic weakness throughout the organization. While most people might not say that think this way, I believe that inconsistent branding registers in the subconscious.
At Walker Sands, we talk a lot about how our clients can improve the SEO of their websites. But how about their LinkedIn profiles? This interview with Yumi Wilson, corporate communications manager at LinkedIn, offers some insight that can be used by businesses, executives and general users to make sure their profiles are optimized. Hint: Make sure your headlines include key words. (more…)
Techstars recently announced the 10 startups that will comprise its Chicago Summer 2014 class. Walker Sands would like to congratulate these companies on their acceptance into the world’s top accelerator program.
This year, more than half of the companies are Chicago-based. That’s twice the local participation of last year and a true testament to the fact that Chicago is becoming a place for tech startups to develop and grow, and we’re excited to be a part of that.
Last year, the Walker Sands team was involved with helping Techstars’ inaugural Chicago class with PR guidance and resources, an initiative that we are continuing with this year’s class. Members of our team will be on-site at 1871 to help these companies develop impactful messaging and take their story to market prior to Demo Day on Aug. 27.
Again, congratulations to the following companies – we’re excited to see what the next three months will bring!
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