Facebook announced in a blog post last week that they are testing out a ‘buy’ button for small and mid-sized businesses. This feature allows consumers to buy immediately once seeing the ad, and could potentially increase ROI for brands. While there have been mixed reviews, most people are excited. We’ll have to wait see if the ‘buy’ button is a huge success, or a Facebook bust.
Explaining that tech respects innovation and not tradition, Microsoft CEO Satya Nadella told employees to “reinvent productivity to empower every person and every organization on the planet,” according to this CNBC article. Microsoft’s stock has risen 15 percent since Nadella took the helm in February. It’ll be interesting to see what changes will occur at Microsoft following this announcement.
A few weeks ago, I had the opportunity to sit in on a Pinterest webinar led by Tom Logan and Wes Yee of Piqora, a marketing suite for Pinterest, Instagram and Tumblr. The webinar explained how brands can be successful on Pinterest, a platform that’s fundamentally different from Facebook, Twitter and others.
According to Piqora, successful brands currently use Pinterest as an extension of their website and are seeing up to a 29 percent increase in page views. Etsy is one of the best performing brands on Pinterest. In fact, Pinterest has been so influential that is has increased Etsy revenue by 9.4 percent in the past year.
Last Friday, Ensemble co-founder George Deeb held office hours at Techweek Chicago. At the Walker Sands-sponsored Techweek Knowledge Bar, George counseled entrepreneurs, answering startup success-related questions and introduced them to the excubator model.
LinkedIn is great for B2B marketers who try to gain attention from industry professionals. The platform is less cluttered, and targeting functions allow to reach the right audiences. Once marketers overcome the challenge of character count limitations, they can leverage success through targeting and audience sizing.
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