Friday Five: 5/26 – 5/30

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Happy Friday! Here’s a roundup of tech and PR news for the week.

Beats Music Acquisition Gives Apple A Way Out Of The iTunes And App Store Traps – Forbes

Apple acquired Beats Music this week, a move that can be seen as a way to safeguard agains falling iTunes revenue, become the next Pandora or someday create headphones that rival Dr. Dre’s.

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How to Keep a Brand Persona Consistent Across Channels (And Why!)

Often times, companies are quick to jump into using each social and digital channels without giving second thought to their persona, but a consistent brand persona is vital to how a consumer views a product. If an organization is inconsistent with branding, aren’t they just as likely to be inconsistent with product quality?

Whether or not it’s apparent, people are constantly judging and taking the image of a brand into account. As humans we value consistency and predictability. For the most part, we don’t like surprises. I’m personally suspect of companies that manage their brands poorly.

If the marketing team seems weak, that’s an indication of likely systemic weakness throughout the organization. While most people might not say that think this way, I believe that inconsistent branding registers in the subconscious.

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Friday Five 5/19-5/23

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Happy Friday! Here’s a roundup of industry news for the week:

How to perk up your LinkedIn profile – Ragan

At Walker Sands, we talk a lot about how our clients can improve the SEO of their websites. But how about their LinkedIn profiles? This interview with Yumi Wilson, corporate communications manager at LinkedIn, offers some insight that can be used by businesses, executives and general users to make sure their profiles are optimized. Hint: Make sure your headlines include key words. (more…)

Techstars Announces 10 New Startups for Chicago Summer 2014 Session

Techstars recently announced the 10 startups that will comprise its Chicago Summer 2014 class. Walker Sands would like to congratulate these companies on their acceptance into the world’s top accelerator program.

This year, more than half of the companies are Chicago-based. That’s twice the local participation of last year and a true testament to the fact that Chicago is becoming a place for tech startups to develop and grow, and we’re excited to be a part of that.

Last year, the Walker Sands team was involved with helping Techstars’ inaugural Chicago class with PR guidance and resources, an initiative that we are continuing with this year’s class. Members of our team will be on-site at 1871 to help these companies develop impactful messaging and take their story to market prior to Demo Day on Aug. 27.

Again, congratulations to the following companies – we’re excited to see what the next three months will bring!

Clutch Prep – Clutch’s expert tutors simplify your studying with in-depth, textbook-specific videos and practice materials that improve grades for college students.

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Friday Five: 5/12 – 5/16

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Happy Friday! Here’s a roundup of industry news for the week:

FCC moves forward on net neutrality plan: What now? – PCWorld

Distraught about the death of net neutrality? This week, the FCC ruled that content providers can pay internet service providers for faster service. For example, Netflix would pay Comcast so that Netflix would load faster for Comcast customers. PCWorld tells you how to get involved if you oppose the plan.

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