Happy Friday! A lot has happened this week in the world of PR, tech and marketing. Check out some of the highlights:
Chicago Tech Startups: Can The Windy City Make A Name For Itself in Innovation?– Chicago Tribune
Did you know a new company is launched in Chicago every 44 seconds? In the Windy City, many of these tech businesses are booming. Is Chicago becoming the new Silicon Valley? According to this article from Jefferson Vergo, it very well may be. (more…)
Over the past few years, Conversion Rate Optimization (CRO) has become a main focus for SEO experts. After all, what good is putting time and effort into driving traffic to your site if the visitors don’t turn into leads or sales?
To help with your CRO efforts, we are sharing how we helped one of our clients, a moving and storage company in the Pacific Northwest region, leverage customer reviews to increase conversions and user engagement on their website.
A successful startup launch needs to go beyond executing a PR push or flipping the switch on an AdWords campaign. Walker Sands works with a number of early-stage startups, and our clients have seen tremendous success presenting on-stage at events such as SXSW and Technori Pitch.
Walker Sands client SceneTap walked away from Technori Pitch August 2013 as the crowd favorite. Pictured here: Andrew Nieman, SceneTap’s director of business development.
For that reason, we decided to assemble a list of demo and pitch events, specifically those geared toward tech startups. We’re breaking down the complete list by geography with the hope that it becomes a comprehensive resource with value for founders looking to get their new venture in front of the right people.
See the full list here.
Have you recently attended a pitch event you enjoyed? This is a living list, so drop me a note at startup[at]walkersands.com and I’ll make sure it gets added.
Feel free to share this list however you see fit, and thanks in advance for your contributions. To share this resource with your Twitter followers, just click this link.
Guess what day it is? We’re as excited as a camel on Wednesday to present this week’s Friday Five!
Twitter’s goal in IPO: to avoid becoming Facebook – Reuters
Every move Twitter has made during the IPO process has been to avoid making the same mistakes as rival Facebook. Twitter priced its IPO at $26, compared to Facebook’s $38. Twitter CFO Mike Gupta even grilled bankers on how to avoid becoming the next Facebook.
“How can we get into USA Today?”
If this is a common question at your company, join us next Thursday for a discussion about data-driven media relations and what it can do for your business.
On Thursday, November 14, Walker Sands and Lab42 will co-host a webinar entitled Data Driven PR: 8 Steps to Build Media Attention with Quantitative Research.
Walker Sands’ President Mike Santoro and Lab42′s Director of Marketing Andrea Kempfer will present the fastest, most direct ways to get media coverage by mining and reframing the data your company may already have on hand. They’ll present case studies from Lab42 and Walker Sands clients, demonstrating how it’s possible to use data and get media results while being mindful of budget.
If you’re a CMO, VP or other exec looking to bring a bit of substance to your PR efforts, click here to register: http://bit.ly/webinarWS
We look forward to the discussion next week!