IRCE 2015 Recap: The Future of Online Retail

Internet Retailer hosted its 11th annual IRCE event last week at McCormick Place in Chicago.  We spent a few days at the show chatting with the exhibiting retailers and attending some great sessions on everything from shipping to personalization.

IRCE 2015

Wednesday, the first full day of the conference, kicked off with a keynote speech from President Jason Goldberger. He began his presentation by referencing a Newsweek article from 1995, which claimed that the Internet was nothing more than a fad.

The article also questions the potential of online business, stating:

“We’re promised instant catalog shopping—just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obsolete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet—which there isn’t—the network is missing a most essential ingredient of capitalism: salespeople. “

This is a great reminder of how much the Internet, and e-commerce in particular, has changed in 20 years. Now, buying airplane tickets and making dinner reservations are some of the most basic things we can do online. We can video chat with someone who’s halfway across the world, earn a college degree and buy everything from furniture to cars on any device with an Internet connection.


Friday Five: 6/1-6/5

Happy June! Here’s a round-up of this week’s tech and PR news:

 Upload the Pictures, and Let Google Photos Do the RestThe New York Times

Last week, Google upped the ante (yet again) and announced their new photo sharing services, Google Photos. Thanks to this new update, organizing your photos won’t be as painful as getting teeth pulled. You can search for whatever photo you happen to be looking for, be it your dog or your trip to Europe last summer—Google has the answer.  It sorts pictures into people, places and things with top-notch facial recognition. Google Photos is compatible with Twitter and Snapchat so all of your friends can see just how much fun your life is. Your move, Apple.


12 Weeks to a Killer Content Campaign with Walker Sands’ Content Plan Template

There is a lot you can accomplish in 12 weeks. If you’re the adventurous type you could get ripped with P90X. Or you could play it safe and make your boss happy with the completion of a successful content campaign. We vote for the latter.


It’s no secret that content is being consumed every day at all moments. Everywhere you look someone has their nose tucked into a smart phone, tablet, or computer. It’s inescapable, and now more than ever B2B companies are using this influx of consumption to better market and align their brands.  However, there is a big difference between lead generating, brand building content and content that is not making the cut.

We all know the big guys like Oracle, IBM and Salesforce are killing it when it comes to their content. But, without effective creation, promotion and management these brands would not be at the forefront of their industries. Not only are they producing engaging long form content, but they are marketing and promoting it in a way that sticks and is generating response.


BMA15 From the Twittersphere

Last week Business Marketing Association held their annual conference, BMA15, in Downtown Chicago. Over the three day conference, we monitored the Twitter discussion and created a visualization of key Twitter conversations using client Wayin’s social intelligence and visualization tool. Here are some of the most favored quotes, tweet activity and influencers of the show.

Top Quotes:



PROI-quotes-3-V2 (1)



Twitter Activity:

Tweets from Wednesday 5/27 at 8:00am to Friday 5/29 at 1:00pm


Wayin Social Visualization of Top Tweets:

Top Influencers:

BMA15 Top Influencers

Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Visit to learn more.

Friday Five: 5/25-5/29

Happy Friday! Here’s a roundup of this week’s industry news!

Apple quietly bought an unusual startup – Fortune

According to a TechCrunch report, Apple bought Munich-based startup Metaio, a project originally launched by Volkswagen in 2003. While it’s unclear what Apple will do with the new technology, the company is supposedly working on a Maps augmented feature, and it’s possible that Metaio may assist the augmented reality offering.