Explaining that tech respects innovation and not tradition, Microsoft CEO Satya Nadella told employees to “reinvent productivity to empower every person and every organization on the planet,” according to this CNBC article. Microsoft’s stock has risen 15 percent since Nadella took the helm in February. It’ll be interesting to see what changes will occur at Microsoft following this announcement.
A few weeks ago, I had the opportunity to sit in on a Pinterest webinar led by Tom Logan and Wes Yee of Piqora, a marketing suite for Pinterest, Instagram and Tumblr. The webinar explained how brands can be successful on Pinterest, a platform that’s fundamentally different from Facebook, Twitter and others.
According to Piqora, successful brands currently use Pinterest as an extension of their website and are seeing up to a 29 percent increase in page views. Etsy is one of the best performing brands on Pinterest. In fact, Pinterest has been so influential that is has increased Etsy revenue by 9.4 percent in the past year.
Last Friday, Ensemble co-founder George Deeb held office hours at Techweek Chicago. At the Walker Sands-sponsored Techweek Knowledge Bar, George counseled entrepreneurs, answering startup success-related questions and introduced them to the excubator model.
LinkedIn is great for B2B marketers who try to gain attention from industry professionals. The platform is less cluttered, and targeting functions allow to reach the right audiences. Once marketers overcome the challenge of character count limitations, they can leverage success through targeting and audience sizing.
According to Crain’s Chicago Business, Millennium Park is Chicago’s second largest tourist attraction in Chicago by attendance. Inside the park lives The Bean (more formally known as Cloud Gate), one of Chicago’s most recognizable icons that attracts millions of selfie-taking visitors each year. Despite its stature, The Bean receives little real-estate on the Millennium Park website and isn’t always easy to find once at the park.
In a weekly meeting, Walker Sands Digital questioned how they could optimize a website to enhance the visitor experience at The Bean. During their brainstorm, they found three problems:
People love taking pictures at The Bean, yet these pictures never get featured on the Millennium Park website
There is little background on the history of The Bean
There is no good map with the exact location of The Bean – creating this would give first-time visitors the ability to easily access the art
In three short days, Walker Sands Digital created a one-page solution to these problems. Seen @ The Bean is an interactive website that, through geolocation, collects Twitter and Instagram photos to provide a real-time, interactive and engaging user experience.
Visit the Walker Sands website. We specialize in PR and marketing services for technology solution providers and B2B companies. Walker Sands Digital offers a wide array of digital marketing solutions and helps firms to get the most from their online presence.