Few topics in the media landscape today generate as much interest or debate as the American consumer. The preferences and opinions of the modern U.S. consumer – from millennial to baby boomer – carry broad implications for retailers, manufacturers, marketers and everyone in between. The payments industry in particular is facing increased pressure to create an omnichannel environment for their connected customers and be everywhere they are – in store, online and on mobile devices.
That’s why SecureNet, an end-to-end payments processor, set out to understand the latest trends in consumer purchasing behavior in their new study, “The Way We Pay.” SecureNet surveyed 750 American consumers on the state of payments and a wide range of topics including cross-channel transactions, targeted marketing and data breaches.
Microsoft released iOS Office updates on Thursday that make the app more in-depth and compelling than before. In fact, Microsoft now offers free document editing and Dropbox support for Apple users with an Office account. While Office 365 subscriptions are encouraged, users still have access to cloud syncing, editing, and the necessities for putting together documents and presentations for free. Microsoft’s Office app is more productive from a business standpoint than Apple’s Pages and Keynote.
Garnering fresh insight and rejuvenating inspiration are two skills that will make or break a PR career. These abilities make it easier to advocate for clients in new ways. That could mean pitching a story idea from a new angle, shedding light on a different business component or making noise about something new in an industry vertical. With that said, it is not always easy to take a step back and look at your clients with fresh eyes. We work closely with them on a daily basis and have their messaging and selling points forever cemented in our brains. So, how do we keep the creative juices flowing when we’re stuck in a routine?
One solution? Partner with your clients’ clients. Learning how to effectively dip into the resources your client has will enhance your abilities in achieving their public relations goals. The following examples explain different ways to use your client’s network.
Last week, I joined global leaders in PR to discuss how our industry has evolved and where we are going in the future. Hosted by the Council of Public Relations Firms, the PR Genome Project was a must-attend event that featured sessions with the best and brightest in our field.
The program kicked off with a fascinating session led by event chair and Ogilvy PR CEO Chris Graves, who examined the history of PR starting with Edward Bernays, the father of modern public relations. Bernays’ famous campaign for Lucky Strike cigarettes in the 1920s made headlines and helped break the taboo against women smoking in public by positioning cigarettes as “torches of freedom” for a group of women’s rights marchers at the New York City parade.
Microsoft released their first fitness wearable just as the trend is evolving. The Microsoft Band comes with a coinciding health web service that uses data to assist owners in their fitness goals. The new smart watch is affordable and comes with features included in only the most expensive bands – the Microsoft Band is selling for $199, compared to Apple’s Apple Watch, which will sell for $349. Hopefully, Microsoft’s foray into wearables will position the company as a relevant and innovative leader in technology.
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