Mother’s Day Purchasing Trends 2012

Mother’s Day is just around the corner, so of course I’ve been scouring the internet for the latest and greatest gifts to get Mom.  During my research I found some great purchasing stats from Internet Retailer.

According to a survey by PriceGrabber, a unit of Experian, 43 percent of respondents stated that they’ll stick to the old standard gift of flowers.  The most interesting finding though was the number of respondents who said they’d buy gadgets for their moms: 13 percent said they plan on purchasing some form of technology.  Of those, more than half  said they’d buy tablets, 21 percent  said they’d buy smartphones, 15 percent said computers and another 15 percent said they’d buy e-readers- multiple answers could be selected.  Our mothers are growing up so fast!  Who would have thought?  Just last Christmas, my mom didn’t even know what an app was.

In a trend similar to last year’s winter holiday purchasing shift, many consumers will make their Mother’s Day purchases online.  In a survey conducted by National Retail Federation in April, a little more than a quarter of respondents stated that they’ll be making online purchases – up 4 percent from last year.

Side Note: Since I started this research, I’ve seen nothing but flower ads and mom-ish things popping up all over my browser.  Google is messing with my subconscious… Maybe I should get my mom flowers for Mother’s Day?!

In other Mother’s Day news, NRF is expecting U.S. consumers to spend approximately $18.6 billion this year.  The majority of individuals will spend under $100 (62 percent), another 20 percent will spend $100-$249 and only 8 percent will spend more than $250.  Sorry Mom, but 10 percent don’t plan on spending anything.

Although, my mom says that some of the best gifts she ever received were made by my own two hands.  She might be biased.

About this contributor: Challin Meink Challin Meink is a Media Relations Specialist with Walker Sands. Challin has worked with a number of international brands, particularly those in China, on various aspects of their PR campaigns. She began her public relations career by aiding in international media relations in Shanghai, China during the World Expo 2010. After returning to Chicago, she worked as a media monitoring intern at Edelman Public Relations, contributing to daily metric analysis of social media for international clients. Most recently, Challin was an account executive at a Chicago-based advertising agency specializing in Chinese brands entering the U.S. market. Challin received her bachelor’s degree in marketing and international business from the University of Illinois at Chicago, where she was Director of Advertising in the American Marketing Association. She is currently on the YPN Sponsorship Committee for Public Relations Society of America-Chicago.

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