MarketingSherpa Chart: Social Media’s Share of the Online Marketing Budget
MarketingSherpa reports that:
“Social media, which would have accounted for a very small increment of the “Other online marketing” slice just a few years ago, is now garnishing 11% of the average online marketing budget. Based on other trends indicated in this report, social media’s share will continue to increase in the year ahead.
“While email and search have been online marketing’s workhorse tactics in recent years, Web sites have become the hub of marketing strategy for many organizations. As such, the majority of content stored on a company Web site is created as the destination point for visitors arriving from email, search and other marketing campaigns. Nonetheless, the cost of creating this content is often allocated to the Web site, resulting in the largest slice of the online marketing budget pie.”
You can view the original article at http://www.marketingsherpa.com/article.php?ident=31525 and download the executive summary of the research at http://www.sherpastore.com/SocialMediaMkt2010.html.
Mike Santoro is President of Walker Sands Communications. He works to define integrated marketing and media communications strategy and oversees the tactical execution of marketing campaigns, communications pieces, web development, and PR outreach for the firm's top clients.
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