Comments on: Good SEO Is Good for PR http://www.walkersands.com/Blog/good-seo-is-good-for-pr/ Chicago PR Firm Blog + Web Design Firm Blog + SEO Firm Blog + Marketing Firm Blog Fri, 27 Jan 2012 07:16:35 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Ken Gaebler http://www.walkersands.com/Blog/good-seo-is-good-for-pr/comment-page-1/#comment-10 Ken Gaebler Wed, 30 Sep 2009 16:24:36 +0000 /Blog/?p=251#comment-10 Nick, All great points. Keyword stuffing is always bad. Optimizing a page for a key phrase without good content to support it is never the right thing to do. It all starts with good content. I'd argue that starting the exercise by creating a list of key phrases that will attract journalists <em>still</em> seems like the right thing to do. Having said that, I agree that if the page a journalist arrives at is a spammy keyword-stuffed page, then they'll be gone in a heartbeat. In fact, they may never get there because the search engines probably won't rank a spammy page too highly. No, what I'm talking about -- whenever I discuss SEO -- involves creating content that is meaningful and useful to humans, but is also intelligent about where traffic comes from, and, as such, talks directly to the search engine bots in a way that ultimately finds the right audience, be that a customer, a journalist, a potential investor, etc. It's good content that's delivered in the context of smartly optimized pages (e.g. keyphrase in title tag yada yada). Seems like we are on the same page on all of this. Thanks again for the great comments! Ken Nick,

All great points. Keyword stuffing is always bad. Optimizing a page for a key phrase without good content to support it is never the right thing to do. It all starts with good content.

I’d argue that starting the exercise by creating a list of key phrases that will attract journalists still seems like the right thing to do.

Having said that, I agree that if the page a journalist arrives at is a spammy keyword-stuffed page, then they’ll be gone in a heartbeat. In fact, they may never get there because the search engines probably won’t rank a spammy page too highly.

No, what I’m talking about — whenever I discuss SEO — involves creating content that is meaningful and useful to humans, but is also intelligent about where traffic comes from, and, as such, talks directly to the search engine bots in a way that ultimately finds the right audience, be that a customer, a journalist, a potential investor, etc. It’s good content that’s delivered in the context of smartly optimized pages (e.g. keyphrase in title tag yada yada).

Seems like we are on the same page on all of this.

Thanks again for the great comments!

Ken

]]> By: Nick Shin http://www.walkersands.com/Blog/good-seo-is-good-for-pr/comment-page-1/#comment-9 Nick Shin Wed, 30 Sep 2009 15:49:00 +0000 /Blog/?p=251#comment-9 Ken, I enjoyed your post and liked how you started off the post saying, "so-called experts". I tend to do the same. However, I disagree with some of your comments. Before I begin, I am the Search Marketing and Social Media Specialist at Marketwire (@marketwire). RE: "create a long list of phrases that a journalist might search for" - not necessarily the best way to go. You don't want to concentrate your keywords/phrases on what journalists "Might" search for, but which keywords you and/or your company wants to improve search engine rankings. If you start concentrating on what journalists might search for, you are also crossing the line of keyword stuffing and going off topic. RE: "add a ton of search-engine optimized content on your website" - just want to add that although true, what is more important is adding relevant content as opposed to keyword stuffing. The term "keyword density" is irrelevant nowadays, but placing the emphasis on relevant content is key. RE: "it’s best to use a hybrid approach of hiring a PR firm and focusing on SEO" - Marketwire has PR firms as our clients so although true, it's not an absolute must. Will PR firms help? Of course. Nick (@shinng) Ken,
I enjoyed your post and liked how you started off the post saying, “so-called experts”. I tend to do the same. However, I disagree with some of your comments. Before I begin, I am the Search Marketing and Social Media Specialist at Marketwire (@marketwire).

RE: “create a long list of phrases that a journalist might search for” – not necessarily the best way to go. You don’t want to concentrate your keywords/phrases on what journalists “Might” search for, but which keywords you and/or your company wants to improve search engine rankings. If you start concentrating on what journalists might search for, you are also crossing the line of keyword stuffing and going off topic.

RE: “add a ton of search-engine optimized content on your website” – just want to add that although true, what is more important is adding relevant content as opposed to keyword stuffing. The term “keyword density” is irrelevant nowadays, but placing the emphasis on relevant content is key.

RE: “it’s best to use a hybrid approach of hiring a PR firm and focusing on SEO” – Marketwire has PR firms as our clients so although true, it’s not an absolute must. Will PR firms help? Of course.

Nick (@shinng)

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