Culture of Friends

It is such a small world. And everyday it is growing smaller. Everyday I connect with someone random, and find out they know someone I grew up with, I am reminded of how incredibly precious building relationships can be both personally and professionally. I was at brunch with a (newly-made) friend of mine, and it [...]

The Flip Side of Social Media

Recently in Meghan’s post we were reminded of how careful one needs to be when using social media and well basically I think we all know…don’t use it for inappropriate relationships like certain people have! But I thought I would stay on the topic of social media for a bit longer and touch on the [...]

Personal Hotspots Can Enhance Your Morning Commute

Every morning that I wake up for work, I go through the same routine: I take a shower, get ready, drink a cup of coffee (maybe two), have something to eat and commute. To be honest, I’m really not a fan of commuting — my 50-minute train ride into Union Station isn’t ideal. I wanted [...]

Is Your Company Ready for Social Media?

Is your company ready for social media?

An Internship Is What You Make of It

Just like with any other relationship, an internship is what you make of it. You get out of it, what you put into it. There are tons of internship tips and guidelines out there, but I think it can be boiled down into three simple tips. So, what makes a good internship? The three E’s: [...]

Welcome to the Real World

Last August, as my senior year was rapidly approaching, I remember continuously thinking to myself how I wish it could all just be over. Going back for one last year was the last thing I wanted to do. I had decided that I’d rather fast forward to graduation and the day that I could finally [...]

Did you know?

Since this is my first blog I suppose I should introduce myself. I’m Karissa VanHooser and I am the new interactive marketing intern. I love all things Italian. I’m obsessed with media, so much so that I chose to study it in college. People have a tendency to think I have an accent, but I [...]

Staying Creative in a World of Opinions

Lately, I have found that I am experiencing a bit of social media overload. I haven’t been as active on Twitter as I used to be, and I just need a break from all the noise that comes from a social world sometimes. With all of the opinions out there, I needed to take a [...]

Don’t Upset Those Who Buy Ink by the Barrel: Advice for Pitching the Media

Last week I attended a Chicago Media breakfast at Maggiano’s on Grand Avenue in Chicago – yeah, breakfast at an Italian joint. Publicists from around the city met with and questioned a panel of journalists on a wide range of PR issues and best practices. And although the venue was non sequitur, the three panelists, [...]

Why We Consume, How We Decide

Consuming (or spending money to obtain something of value) is an obsession in this country. Why? Because we are looking for something to soothe the misery and uncertainty of our day to day lives. Sounds kind of depressing, doesn’t it? But as an experiment, see how long you can go without purchasing something other than [...]