Securing a coveted spot in a major publication’s editorial and op-ed section is tough. On Wednesday, the Publicity Club of Chicago invited three influential editorial board members and opinion editors to share the ins-and-outs of pitching op-eds and editorial boards. Here are some things to remember for pitching an editorial department: Headlines Matter Tom McNamee, [...]
PRSA Chicago Young Professionals Network (YPN) held its bi-monthly workshop last night on Strengthening Relationships with the Media. As a newbie to PRSA Chicago and YPN events, I was excited to attend this workshop – along with fellow Media Relations Specialist, Emily Johnson. The YPN event featured a panel of traditional and digital media experts [...]
Walker Sands is looking for fall PR interns! I say this with excitement because I remember my intern days at Walker Sands with fondness. The internship runs from September 22 to December 16. The rest of this post gives some info as to what we’re looking for in an intern, but I’d also like to [...]
Choosing to pursue a career in public relations wasn’t my original plan. I decided to attend Indiana University because of its outstanding journalism program; I was set to become a feature reporter. However, after taking a journalism ethics class, I knew that a newsroom wasn’t going to be the right fit for me. The idea [...]
I used to think there was absolutely a difference between building your personal brand through social media channels and building a company brand through those same channels, but now I’m not so sure. The question I continue to ask myself is: Why do they even have to be different? Anyone who works on building their [...]
Just a few weeks ago, I received an unexpected call from Citibank. I was informed that unusual online purchases were being made from my account; I was a victim of identity theft. Prior to the call, I had just finished sending out a media pitch on “The ‘Online Fraud Tsunami’ – Why Citibank’s Another Victim.” [...]
The aftermath of the Women’s World Cup has been felt, both good and bad, by millions all around the world. In Japan, the fight and determination of the players energized a nation that had been devastated not five months ago. On the other end of the spectrum in the United States, you could hear a [...]
A little over a year ago, Bekins Van Lines was looking for a way to easily roll out co-branded websites to its hundreds of agent moving companies. Most agents didn’t have a site and those that did, didn’t have one that generated leads, attracted search traffic, or even looked professional enough to inspire trust. This [...]
It is such a small world. And everyday it is growing smaller. Everyday I connect with someone random, and find out they know someone I grew up with, I am reminded of how incredibly precious building relationships can be both personally and professionally. I was at brunch with a (newly-made) friend of mine, and it [...]
Recently in Meghan’s post we were reminded of how careful one needs to be when using social media and well basically I think we all know…don’t use it for inappropriate relationships like certain people have! But I thought I would stay on the topic of social media for a bit longer and touch on the [...]