What’s Next for Brick-and-Mortar Retailers

It’s been a rough couple of years for traditional retail. Companies like Amazon have upended the retail structure, and as consumers continue to turn to e-commerce, brick-and-mortar retailers must adapt to survive.

To do so, many companies are turning to hot-button tactics like virtual reality (VR) and augmented reality (AR), simple or even nonexistent payment tactics (hello ApplePay and Amazon Go), and more. However, these strategies are more aspirational than practical, as they require heavy infusions of capital, huge upgrades to existing infrastructure and widespread consumer adoption to be successful.

While retailers work to make these long-term dreams a reality, there are several trends brick-and-mortar retailers can pursue to stay relevant and competitive in the more immediate future:

1. A Focus on Stores as Showrooms

As the purchase process continues to migrate online, we’re seeing brick-and-mortar stores used as a way for consumers to feel and see products before they pull out their phones and make a purchase. This approach works best for categories like furniture, where people are traditionally hesitant to purchase without physically interacting with products.

Examples of this strategy include Apple stores, which focus more on showcasing products and what they can do, or Bonobos’ guideshops, which exist purely as a way for consumers to interact with the web retailers’ goods (you can’t even walk away with any merchandise, but you can order clothing).

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Admin Appreciation Week at Walker Sands

There’s no doubt Walker Sands has THE BEST admin under the sun. Trish Kalchbrenner, our executive assistant, has been with Walker Sands for two and a half years, and let’s just say it’s a miracle we survived the times before her.

In honor of admin appreciation week, we asked our employees to share what they love about Trish. This post would go on for days if we included all the responses! So, here are the top five reasons why we are lucky to have Trish in our lives.

1. She gets the job done no matter what

“Not only is she the most organized person I’ve ever met, but she’s scrappy — if you need something done, she’ll find a way.” A

Trish constantly goes above and beyond for every person at Walker Sands. Whether it’s coming up with creative solutions to mundane office problems or working her magic to make the impossible seem like a breeze, there’s no problem too big or small for Trish to handle. And not only that, but she is killing the working mom game.

2. She always has a positive vibe

“I’ve never seen Trish with anything but a positive attitude.”

We all know the stereotype of the grouchy admin who is just there just to punch the clock. Lucky for us, Trish is the complete opposite. It can’t always be easy (or fun) managing an office of 80 employees, half of which are millennials, but Trish comes to work every day and radiates positivity. If you’re having a bad day, she’ll lend an ear and know just how to make it better (probably by showing you an adorable picture of her son or recommending the best spot to grab a donut).

3. She knows how to have fun

“She is literally a ray of sunshine and goes out of her way to cultivate our office culture, whether it’s through the company-wide scavenger hunt or simply grabbing a beer in the kitchen on Friday at 5.”  

On top of keeping Walker Sands running, Trish goes out of her way to make sure we all have a little fun throughout the work week. Trish reminds us enjoy the little things in life by organizing our weekly Game of Cones or helping us celebrate holidays like National Pancake Day. Oh, and she is the queen of GIFS (no email from Trish is complete with the perfect GIF).

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Walker Sands Earns Spot on Clutch’s List of Leading Chicago Full Service Digital Agencies

We are excited to announce that Clutch, a research firm that identifies leading software and professional services, has named Walker Sands Digital as one of Chicago’s leading full service digital agencies. Last year we were given the same recognition in both Chicago and San Francisco. Making the list a second time is a true testament to the clients we get to work with and the talent our teams contribute.

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To qualify for the list, Clutch judged Walker Sands on industry awards and recognition, portfolio items, services provided and key clients. A team of Clutch analysts then reached out to our clients to collect additional information to help qualify us as one of the top digital agencies in Chicago. The client feedback was more than we could have asked for.

One client remarked:

Walker Sands’ project management skills across the board for our services are really top-notch. They are really easy to work with and open about our results. They provide weekly reports for our PPC efforts, so it’s really easy to keep a really good pulse on how we’re performing overall. The same goes for their SEO work.

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Later adding:

As soon as we give them a project, they really stick to their deadlines well, and the end product is always really well done. They keep me to my deadlines too, which is always appreciated.

We’ve been so fortunate to work together to build websites for clients like CloudCraze and Surgical Directions among others as well as an interactive micro-site for a cause for CompTIA. It’s great to be recognized by Clutch, and we mean it when we say we can’t do it without our clients.

Take a look at our full company profile to hear more from our clients and get an in depth view at how we were evaluated.

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[VIDEO] Why Walker Sands Works

At Walker Sands we take a holistic approach when it comes to client services, taking care from the beginning to integrate the most viable channels to generate satisfactory results. We started off as a small group of people in 2001, and set our goals high to bring together advanced digital marketing and public relations.

Sixteen years later we’ve successfully infused digital marketing and content campaigns into creative public relations, resulting in an integrated triple threat marketing agency. And it works.

In this latest video from Walker Sands, Mike Santoro, president, and Ellen Hanson, COO, weigh in on how our unique services set us apart from other agencies. Mike explains how we integrate our two strong points, media relations and digital marketing, to effectively create powerful integrated campaigns to generate leads for our clients. In the video Ellen adds that it’s our curiosity for learning about the latest innovations in marketing technology that empowers our work.

From our humble beginnings, to the passion we instill into our work, this video gives a holistic depiction of how we work with our clients to provide the best digital marketing services possible.

Discover why Walker Sands works in the full video here.

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Walker Sands Shortlisted for Crain’s Best Places to Work in Chicago

We are humbled to announce Walker Sands has been shortlisted for Crain’s Best Places to Work in Chicago! We are honored to be recognized among some of Chicago’s best companies.

Untitled designThis is a testament to how we have maintained a great work culture despite rapid growth over the last several years.  In 2016, we expanded Walker Sands by adding 21 new employees to our Chicago team and venturing out West with a new office in San Francisco.

Through all this growth, we continue to recognize the importance of a work culture where people feel at home and comfortable, but also empowered to do great work for our clients. Whether our employees are duking it out in our annual Lip Sync competition or giving each other company-wide shoutouts in the weekly newsletter, they embody our core values every day: learn, support, do.

Crain’s Chicago will announce its top 25 best companies to work on Thursday, April 6.. The winners will then be unveiled publicly in the Best Places to Work editorial feature of Crain’s Chicago on April 10.

Interested in learning more about our award-winning work culture? Check out the current job opportunities at Walker Sands here.

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Visit the Walker Sands website. We specialize in PR and marketing services for technology solution providers and B2B companies. Walker Sands Digital offers a wide array of digital marketing solutions and helps firms to get the most from their online presence.
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