I am very excited to announce that Walker Sands started “One Step Forward”, our official philanthropy initiative. The goal of this program is to help the people and causes that matter to us. Caring about the community is important to so many of us, so having an opportunity where we can all give back together [...]
Inevitably, when our PR firm starts working with a new client, our initial PR brainstorming sessions yield dozens of story ideas that can be pitched to the media. Some are great. Some are good. Some, upon further consideration, are just average or outright stink. It’s brainstorming after all, right? You come up with a long [...]
Do your customers and prospects prefer your offerings to that of the competition? Needless to say, if you can prove that they do, it can be a boon to your marketing efforts. The most famous “proof” of competitive superiority is the Pepsi Challenge, which Pepsi launched in 1975 to prove that they were better than [...]
We all know that being a commodity is the kiss of death in business. The second you start to sense that sales prospects are viewing you as a commodity, you’re on the cusp of business failure, unless you immediately embark on the proactive actions that I’m going to prescribe to you below. The Problem Before [...]
In the last two years Walker Sands has more than doubled, causing us to completely rethink employee professional development. Account Executive Julie Walsh launched the program in October with a personality assessment. Since then the company has met every month to tackle a new challenge. So far our sessions have covered:
A look at how the Walker Sands SEO report has changed over the years.
The days left in 2011 are fleeting, which leaves many thinking about auld lang syne and the year ahead. This is a particularly special time for the world of public relations, as it is no secret that we love trends and prediction stories. So, what’s next for the world of PR? Here is what some [...]
Today, three time NL MVP, Albert Pujols agreed in principle to join the Walker Sands kickball team for undisclosed terms. Well that’s at least what we were hoping to hear as the Walker Sands company kickball team wrapped up our grueling 1-win season last week with a post-season party. But the goal of the season [...]
Getting an internship at a marketing firm is an important first step for those who want to work in marketing. Once you’ve obtained a good marketing internship, be sure to make the most of it. We’ve hired quite a few interns over the years, and, based on my observations and experiences, here are three tips [...]
When Bears quarterback Jay Cutler broke his thumb, most of us in Chicago were thinking (no pun intended): “What a bad break for the Bears!” Being a twisted PR junkie and practitioner, I thought: “What a great opportunity for the nation’s experts on broken hands!” If you are in the PR biz long enough, and [...]
