At this point, I don’t tend to get too excited when I learn about a new social media tool. I don’t doubt that some new ones are cool and useful, but there are an overwhelming number of them and, obviously, only so many hours per day to use them all. I think that’s a tumbleweed [...]
PRSA Chicago Young Professionals Network (YPN) held its bi-monthly workshop last night on Strengthening Relationships with the Media. As a newbie to PRSA Chicago and YPN events, I was excited to attend this workshop – along with fellow Media Relations Specialist, Emily Johnson. The YPN event featured a panel of traditional and digital media experts [...]
Is Google+ going to be the perfect social media for marketing? Well, until we see what the business pages are going to look like and how they will work, we don’t really know.
Trying to decide between investing in a mobile app or optimizing your site for mobile users? Look at the pros and cons of each with this post from Daniel Laloggia
Jeff Vance, a freelance tech writer who contributes to publications like CIO Magazine, Network World and Forbes, recently relayed some great tips for how companies (and those in PR) can capture his attention.
So, on the flip side, what kind of story ideas and comments make him leery of a source?
In the social media world, Klout is a word that is thrown around pretty often. To those who don’t know about it yet, Klout is defined as a measurement of influence based on your ability to drive action. Every time you create content or engage with others it is considered “influence”. The Klout Score uses [...]
A rumor was recently reported that a large number Newt Gingrich’s 1.3 million twitter followers were paid. One of Gingrich’s former staffers alleged that the GOP candidate paid various companies to create fake profiles and bots to follow him and estimated that 80 percent of followers were fake. Gawker later reported that 92 percent of [...]
Welcome back to Google+ chat. I’m sure that by this point, you’ve already read two or three hundred blog posts about what G+ means, where it’s going, how it’s changed, what it means, and how its either killing Facebook or it’s going to fail spectacularly. It falls into the category of things no one really [...]
Our favorite Old Spice Man is back, and he is bringing his A game. The Old Spice YouTube videos first aired earlier this year and have been declared the most creative social media strategy for a brand. The first campaign was a hit, taking on everyone from celebrity super stars to tech geeks. Now after taking some [...]
I used to think there was absolutely a difference between building your personal brand through social media channels and building a company brand through those same channels, but now I’m not so sure. The question I continue to ask myself is: Why do they even have to be different? Anyone who works on building their [...]
