We all know that being a commodity is the kiss of death in business. The second you start to sense that sales prospects are viewing you as a commodity, you’re on the cusp of business failure, unless you immediately embark on the proactive actions that I’m going to prescribe to you below. The Problem Before [...]
A look at how the Walker Sands SEO report has changed over the years.
With the tablet craze at an all time high, I recently bought an iPad 2.While I am still exploring my favorite apps on there, Flipboard grabbed my attention pretty quickly. A social magazine application, it allows you to integrate all of your favorite websites, blogs, and social media outlets into one place and read them [...]
It’s a new year, meaning it’s time to get crackin’ on those resolutions that seemed like such a good idea last week. Like millions of others, I made a list of resolutions that I hope to accomplish in 2012, and also like millions of others, I’m beginning to feel like that list is a little [...]
The days left in 2011 are fleeting, which leaves many thinking about auld lang syne and the year ahead. This is a particularly special time for the world of public relations, as it is no secret that we love trends and prediction stories. So, what’s next for the world of PR? Here is what some [...]
Securing a coveted spot in a major publication’s editorial and op-ed section is tough. On Wednesday, the Publicity Club of Chicago invited three influential editorial board members and opinion editors to share the ins-and-outs of pitching op-eds and editorial boards. Here are some things to remember for pitching an editorial department: Headlines Matter Tom McNamee, [...]
You’re it, Mr. Cook. Reports are circulating that Apple will hold a media event to showcase the iPhone5 (or whatever the name will be) on October 4th. With Steve Jobs resigning and the Tim Cook era beginning, the launch of the highly anticipated iPhone5 will be a momentous occasion for Apple. 1. It will be the [...]
I ran into a problem earlier this summer. Like many just-grads desperately searching for a job to call home, we had to do the unthinkable: censor our social media. Countless professors, parents, friends and random strangers kept stressing the importance of first impressions, especially when they are online. It’s not that just-grads don’t understand the [...]
At this point, I don’t tend to get too excited when I learn about a new social media tool. I don’t doubt that some new ones are cool and useful, but there are an overwhelming number of them and, obviously, only so many hours per day to use them all. I think that’s a tumbleweed [...]
PRSA Chicago Young Professionals Network (YPN) held its bi-monthly workshop last night on Strengthening Relationships with the Media. As a newbie to PRSA Chicago and YPN events, I was excited to attend this workshop – along with fellow Media Relations Specialist, Emily Johnson. The YPN event featured a panel of traditional and digital media experts [...]