Pinterest, the pinboard-style social photo sharing website, has been the talk of the social media community in recent months. In January, Pinterest had 11.2 million unique monthly visitors, making it the fastest site ever to break the 10 million mark. The average user (70 percent) is a woman between the age of 25 and 44 [...]
With lead-to-close sales cycles for B2Bs typically lasting four months or more, it’s important to reach and engage with potential clients as early as possible in the sales cycle. Specialized keyword research is used to identify keywords that prospects are using in search engines like Google while in the early stages of the sales cycle. [...]
When I make my occasional rounds on LinkedIn—to find out if all those jerks from college have jobs and stuff—I’m invariably drawn to the always enticing “Who’s Viewed Your Profile?” section. The last time I did this I was thrilled to learn that six people (six!) had viewed my profile over the past month, but [...]
We all know that being a commodity is the kiss of death in business. The second you start to sense that sales prospects are viewing you as a commodity, you’re on the cusp of business failure, unless you immediately embark on the proactive actions that I’m going to prescribe to you below. The Problem Before [...]
A look at how the Walker Sands SEO report has changed over the years.
With the tablet craze at an all time high, I recently bought an iPad 2.While I am still exploring my favorite apps on there, Flipboard grabbed my attention pretty quickly. A social magazine application, it allows you to integrate all of your favorite websites, blogs, and social media outlets into one place and read them [...]
The days left in 2011 are fleeting, which leaves many thinking about auld lang syne and the year ahead. This is a particularly special time for the world of public relations, as it is no secret that we love trends and prediction stories. So, what’s next for the world of PR? Here is what some [...]
Securing a coveted spot in a major publication’s editorial and op-ed section is tough. On Wednesday, the Publicity Club of Chicago invited three influential editorial board members and opinion editors to share the ins-and-outs of pitching op-eds and editorial boards. Here are some things to remember for pitching an editorial department: Headlines Matter Tom McNamee, [...]
You’re it, Mr. Cook. Reports are circulating that Apple will hold a media event to showcase the iPhone5 (or whatever the name will be) on October 4th. With Steve Jobs resigning and the Tim Cook era beginning, the launch of the highly anticipated iPhone5 will be a momentous occasion for Apple. 1. It will be the [...]
I ran into a problem earlier this summer. Like many just-grads desperately searching for a job to call home, we had to do the unthinkable: censor our social media. Countless professors, parents, friends and random strangers kept stressing the importance of first impressions, especially when they are online. It’s not that just-grads don’t understand the [...]
