Where the Tweets Have No Name: Social media and U2 in Chicago

In 2005 U2 came to Chicago for a series of four shows at the United Center. Fresh off a new album, the aging band of Irish rockers was hot again. Their hit single, “Vertigo,” came to recall Apple’s resurgence with the iPod, since the song soundtracked the company’s popular iPod commercial. Greg Kot, the Chicago [...]

What Is Google+

Google finally did it. After years of talking about it, half starts, quarter starts, lies, misdirection, and probably at least one pizza party, Google+ has gone beta. What is Google+? It’s Google’s answer to Facebook, a social network that looks and feels and acts the way we all expect from a Google product. So what [...]

Remarketing: Too Close for Comfort?

Retailers are starting to leverage remarketing in an effort to stay connected to their customers, combat the dreaded “abandoned shopping cart,” increase conversion rates and improve online sales as a whole.

Personal Hotspots Can Enhance Your Morning Commute

Every morning that I wake up for work, I go through the same routine: I take a shower, get ready, drink a cup of coffee (maybe two), have something to eat and commute. To be honest, I’m really not a fan of commuting — my 50-minute train ride into Union Station isn’t ideal. I wanted [...]

Web Design and Big-Time Hype: First Impressions of Grantland.com

Yesterday, June 8, was the big launch day for Grantland.com, a new sports and pop culture website that’s the brainchild of ESPN.com’s Bill Simmons, whom the New York Times recently called “the most prominent sportswriter in America.” The site launch was heavily hyped, not only by its creators, but also by fans ofthe writers involved [...]

Social Media Tools Worth Checking Out

These days, there are literally hundreds of tools out there that will help you increase your ease of use, track down old messages you have posted, or even help you build your own personal brand. Here are a few that are worth your time: IdentyMe IdentyMe allows you to aggregate all of your professional information [...]

Did you know?

Since this is my first blog I suppose I should introduce myself. I’m Karissa VanHooser and I am the new interactive marketing intern. I love all things Italian. I’m obsessed with media, so much so that I chose to study it in college. People have a tendency to think I have an accent, but I [...]

Don’t Upset Those Who Buy Ink by the Barrel: Advice for Pitching the Media

Last week I attended a Chicago Media breakfast at Maggiano’s on Grand Avenue in Chicago – yeah, breakfast at an Italian joint. Publicists from around the city met with and questioned a panel of journalists on a wide range of PR issues and best practices. And although the venue was non sequitur, the three panelists, [...]

Does anyone know how to use the fax machine anymore?

I will admit this has been a common problem at Walker Sands in the past week. Whether it’s a question of “do I have to dial 9 first?” or “do I put the sheet facing up at me?”…we are not very fax machine savvy. I tried to fax something yesterday and was very intimated by [...]

Microsoft Buys Skype – News Roundup

Headlines are abuzz this morning with talk of Microsoft’s $8.5 billion Skype buy – their largest purchase to date. While CNET describes Microsoft as “still a laggard on the internet,” they are hoping to capitalize on Skype’s 170 million connected users to broaden their reach. But it’s already apparent that this bold business decision is [...]