In the social media world, Klout is a word that is thrown around pretty often. To those who don’t know about it yet, Klout is defined as a measurement of influence based on your ability to drive action. Every time you create content or engage with others it is considered “influence”. The Klout Score uses [...]
A rumor was recently reported that a large number Newt Gingrich’s 1.3 million twitter followers were paid. One of Gingrich’s former staffers alleged that the GOP candidate paid various companies to create fake profiles and bots to follow him and estimated that 80 percent of followers were fake. Gawker later reported that 92 percent of [...]
What kind of pitches and topics resonate with tech reporters these days? Freelancer Jeff Vance relays some advice to companies and PR professionals.
The aftermath of the Women’s World Cup has been felt, both good and bad, by millions all around the world. In Japan, the fight and determination of the players energized a nation that had been devastated not five months ago. On the other end of the spectrum in the United States, you could hear a [...]
The “social media news release” is a big buzzword in the industry these days, and recently a client asked about the value of using this service. While I am a big proponent of the social media news release in theory, in practice I believe you have better options. But first let’s talk about the different [...]
Screen capture via stjarna!’s photostream on Flickr Keen-eyed viewers of the popular sitcom How I Met Your Mother were treated to a pretty bizarre surprise recently. An episode originally shot and aired in 2007 was re-run this month with a small addition: an advertisement for the 2011 film The Zookeeper, digitally imposed onto a magazine [...]
A little over a year ago, Bekins Van Lines was looking for a way to easily roll out co-branded websites to its hundreds of agent moving companies. Most agents didn’t have a site and those that did, didn’t have one that generated leads, attracted search traffic, or even looked professional enough to inspire trust. This [...]
In 2005 U2 came to Chicago for a series of four shows at the United Center. Fresh off a new album, the aging band of Irish rockers was hot again. Their hit single, “Vertigo,” came to recall Apple’s resurgence with the iPod, since the song soundtracked the company’s popular iPod commercial. Greg Kot, the Chicago [...]
Google finally did it. After years of talking about it, half starts, quarter starts, lies, misdirection, and probably at least one pizza party, Google+ has gone beta. What is Google+? It’s Google’s answer to Facebook, a social network that looks and feels and acts the way we all expect from a Google product. So what [...]
Retailers are starting to leverage remarketing in an effort to stay connected to their customers, combat the dreaded “abandoned shopping cart,” increase conversion rates and improve online sales as a whole.