Building Social to Mean More: Using personality as a branding tool

As I (finally) finish up my last semester of college, I have been closely studying the association between social media use and its relationship to the, “Big Five” personality traits, as categorized by Coasta and McCrae (1992). The (too massive) pile of research I’ve read, in coordination with my findings on the relationship between individuals’ [...]

Cool Tool: Google “Search by Image”

I was shopping at the local pharmacy last week, minding my own business, when I suddenly saw someone I recognized: a woman I had seen in multiple stock photo searches, now plastered on the box of an As Seen on TV product next to the Pajama Jeans aisle. When selecting impactful images to use for [...]

Surviving in 2012 sans Smartphone: Lessons from Madison Avenue

I have a confession to make: I’ve never sent a text message. I’m the proud owner of a dumb (as in, the antithesis of smart) Samsung flip phone. There are second graders with more tablet experience than me. I’ve never Foursquared or Pinned anything or FaceTimed. I cannot type with my thumbs, and it has [...]

LinkedIn & the “Freemium” Business Model

When I make my occasional rounds on LinkedIn—to find out if all those jerks from college have jobs and stuff—I’m invariably drawn to the always enticing “Who’s Viewed Your Profile?” section. The last time I did this I was thrilled to learn that six people (six!) had viewed my profile over the past month, but [...]

Flipboard: An Appealing Way to See the Web

With the tablet craze at an all time high, I recently bought an iPad 2.While I am still exploring my favorite apps on there, Flipboard grabbed my attention pretty quickly. A social magazine application, it allows you to integrate all of your favorite websites, blogs, and social media outlets into one place and read them [...]

Facebook Changes (Again)

The internet has been abuzz since social networking giant, Facebook, launched a series of rather radical changes to its platform Wednesday. These changes are the largest overhaul to the site since 2008 and although Facebook deems these changes “improvements,” many users are in an uproar. This happens every time Facebook unveils a new series of [...]

Apple, Apple, Droid

You’re it, Mr. Cook. Reports are circulating that Apple will hold a media event to showcase the iPhone5 (or whatever the name will be) on October 4th. With Steve Jobs resigning and the Tim Cook era beginning, the launch of the highly anticipated iPhone5 will be a momentous occasion for Apple. 1. It will be the [...]

Dribbble: Kind of like Twitter for graphic and web designers

At this point, I don’t tend to get too excited when I learn about a new social media tool. I don’t doubt that some new ones are cool and useful, but there are an overwhelming number of them and, obviously, only so many hours per day to use them all. I think that’s a tumbleweed [...]

Google Plus for Marketing

Is Google+ going to be the perfect social media for marketing? Well, until we see what the business pages are going to look like and how they will work, we don’t really know.

Be Where Your Clients Are: Mobile Optimization vs. Mobile Apps

Trying to decide between investing in a mobile app or optimizing your site for mobile users? Look at the pros and cons of each with this post from Daniel Laloggia