With lead-to-close sales cycles for B2Bs typically lasting four months or more, it’s important to reach and engage with potential clients as early as possible in the sales cycle. Specialized keyword research is used to identify keywords that prospects are using in search engines like Google while in the early stages of the sales cycle. [...]
A look at how the Walker Sands SEO report has changed over the years.
We love data-driven PR at Walker Sands. Whenever our clients can mine their data and come up with newsworthy statistics or trends, we find we are able to hit a grand slam for them on the PR front. Does your organization have access to data that could be used to get better PR results? To [...]
Consuming (or spending money to obtain something of value) is an obsession in this country. Why? Because we are looking for something to soothe the misery and uncertainty of our day to day lives. Sounds kind of depressing, doesn’t it? But as an experiment, see how long you can go without purchasing something other than [...]
Google has just rolled out a major “algorithmic improvement”, designed to improve its search results. Search Results Changing for Some Search Queries The company indicates that 11.8% of search queries have been “noticeably” updated. In other words, if you were ranking in the top of the search results for a given phrase earlier in the [...]
Social media, as an entirety, has formulated itself into being one of the best ways of dispersing information at a fast pace to key audiences. But is it good for lead generation? Walker Sands’ own Jackie Lampugnano took on the task of answering that question on this month’s Social Media Club Chicago blog. Here are [...]
Just a quick post from me today to share a good Google Analytics tip. When working with Google analytics data, the problem that arises is how to export more than 500 rows of data. This problem is relevant to many of the Walker Sands clients for whom we manage their pay-per-click (PPC) marketing and/or do [...]
The Internet has nearly become synonymous with various social networks and media. Since most Americans are well-acquainted with the Internet, it only follows that companies who rely on Americans for business should go looking for customers where they mingle: online. The upshot of increased traffic to company websites seem pretty obvious, but the downsides ought [...]
Looking for another way to reach out to your customers and future clients? A Linkedin Company Profile might be your best bet. Company Facts and Research Company profiles are a great resource to let the public know what your company does. Besides your company website, potential clients and consumers can view your Linkedin page to [...]
Despite what you may have heard, owning a business is unusually painful. That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points [...]
