As I become more involved in the hiring process in the office, I constantly look for ways to distinguish candidates. Separating the great candidates from the good ones is easy; separating the great ones from each other can be more difficult. A thank-you note is an opportunity to keep yourself top of mind in a [...]
Well maybe I’m not an expert, but I’ve had more than a handful of internships in more than a handful of industries. My resume reads like I’ve got 20 years’ experience, but I’m only 25. Thanks to the recession and moving abroad, I’ve had 8 (count ‘em on my LinkedIn if you’d like) jobs/internships. I’ve [...]
What’s next for Google? Semantic search, which should improve Google’s ability to identify context and intent.
In math, there’s a concept known as the infinite monkey theorem. Maybe you’ve heard of it . . . stick a monkey in front of a typewriter and it’s only a matter of time before he creates the next NY Times bestseller. Unfortunately, businesses and PR firms work on somewhat shorter time horizons than monkey [...]
I have a confession to make: I’ve never sent a text message. I’m the proud owner of a dumb (as in, the antithesis of smart) Samsung flip phone. There are second graders with more tablet experience than me. I’ve never Foursquared or Pinned anything or FaceTimed. I cannot type with my thumbs, and it has [...]
I sat in this discussion the other day called “Does Real-Time Data Make Us Better Consumers?” where we all had a conversation about how real-time data affects us. I noticed that the crowd had two definitions of real-time data: instant feedback and push notifications. Both address a situation in the context that you need/want it, [...]
As I travel through the panels and sessions at SXSW, the hot topics seem to be in three places: gamification, privacy, and data. Data is being talked about in regards to privacy of consumers. At the CNET panel Sunday, data and privacy were discussed through a panel including Declan Mccullagh, Molly Wood, and Will DeVries. [...]
Starting today, I’ll be in Austin for the SXSW Interactive Conference. The event runs from Friday, March 9th to Tuesday, March 13th. The event will be filled with hundreds of panels, sessions, keynotes and parties that are focused on all things tech and interactive. On today’s agenda, I am planning to check out panels discussing [...]
Inevitably, when our PR firm starts working with a new client, our initial PR brainstorming sessions yield dozens of story ideas that can be pitched to the media. Some are great. Some are good. Some, upon further consideration, are just average or outright stink. It’s brainstorming after all, right? You come up with a long [...]
Do your customers and prospects prefer your offerings to that of the competition? Needless to say, if you can prove that they do, it can be a boon to your marketing efforts. The most famous “proof” of competitive superiority is the Pepsi Challenge, which Pepsi launched in 1975 to prove that they were better than [...]
