The Internet has revolutionized the way we consume content and key messages. That shouldn’t be a surprise – even my mom gets it despite the fact that she can’t tell the difference between a private message and a status update on her Facebook account. But many executives and internal copy producers still haven’t wrapped their [...]
In the last two years Walker Sands has more than doubled, causing us to completely rethink employee professional development. Account Executive Julie Walsh launched the program in October with a personality assessment. Since then the company has met every month to tackle a new challenge. So far our sessions have covered:
Tomorrow several websites including Reddit, Wikipedia, WordPress and TwitPic will participate in a 24-hour blackout to protest the Stop Online Piracy Act. A small community of around 30 websites will temporarily shut down to demonstrate how radically different the Internet could look without their presence. Though rumors circulated that Twitter would also participate in the [...]
Social media use among Fortune 500 companies has plateaued, according to recent data. This hardly means these organizations have adopted social media en masse (62 percent have an active corporate Twitter account, while only 58 percent maintain a Facebook page), and it presents an opportunity for those without a social presence or those who remain [...]
Welcome back to part 2 of our look at how we report for our SEO Clients. In this part we take a look at the current report and why we do things differently now. Thanks for sticking with us.
The days left in 2011 are fleeting, which leaves many thinking about auld lang syne and the year ahead. This is a particularly special time for the world of public relations, as it is no secret that we love trends and prediction stories. So, what’s next for the world of PR? Here is what some [...]
When considering the right time to do a PR push for your startup, you should make sure that it’s truly ready for a media blitz and all the kinks are ironed out before you announce your company on a large scale. There are tactics for executing this in a smart way, which end up being the most successful in the end.
Getting an internship at a marketing firm is an important first step for those who want to work in marketing. Once you’ve obtained a good marketing internship, be sure to make the most of it. We’ve hired quite a few interns over the years, and, based on my observations and experiences, here are three tips [...]
When Bears quarterback Jay Cutler broke his thumb, most of us in Chicago were thinking (no pun intended): “What a bad break for the Bears!” Being a twisted PR junkie and practitioner, I thought: “What a great opportunity for the nation’s experts on broken hands!” If you are in the PR biz long enough, and [...]
We love data-driven PR at Walker Sands. Whenever our clients can mine their data and come up with newsworthy statistics or trends, we find we are able to hit a grand slam for them on the PR front. Does your organization have access to data that could be used to get better PR results? To [...]