Media relations wisdom from the girl behind HBO’s “Girls”

Whether you’ve watched the first four episodes or not, it’s highly unlikely that you’re unaware of HBO’s latest Sunday night special “Girls,” the semi-Judd Apatow produced show that critics and viewers of both genders have been touting as Gen-Y’s follow-up to “Sex & the City.” (This post isn’t about me telling you how indescribably relevant [...]

Eight Reasons Why Lowly Ranked Journalists Should Consider PR

Judging from the response on Twitter and media blogs, journalists are wearing a recent CareerCast survey that ranked newspaper reporter as the fifth-worst job in America like a badge of honor. Having spent a decade in newsrooms, that doesn’t surprise me. Journalists are a different breed who consider the long hours, stressful deadlines and angry [...]

Mother’s Day Purchasing Trends 2012

Mother’s Day is just around the corner, so of course I’ve been scouring the internet for the latest and greatest gifts to get Mom.  During my research I found some great purchasing stats from Internet Retailer. According to a survey by PriceGrabber, a unit of Experian, 43 percent of respondents stated that they’ll stick to the [...]

Burger King’s Cage-Free Promise: Good Business Practice Makes Life Easier (And Tasty)

Did you know that breakfast, lunch and dinner at Burger King just became more animal-friendly? In one of the more bold sales moves I’ve seen in a while, Burger King joined with the Humane Society on Wednesday in announcing an aggressive yet kind-hearted move to sell only pork and eggs from cage-free sources by 2017. [...]

Building Social to Mean More: Using personality as a branding tool

As I (finally) finish up my last semester of college, I have been closely studying the association between social media use and its relationship to the, “Big Five” personality traits, as categorized by Coasta and McCrae (1992). The (too massive) pile of research I’ve read, in coordination with my findings on the relationship between individuals’ [...]

Walmart’s PR Woes: Lessons in Crisis Communications

Shares of Walmart Stores Inc. dropped 5 percent on Monday after The New York Times uncovered a massive, half-decade scandal in an in-depth report alleging key executives at Wal-Mart de Mexico, the corporation’s largest subsidiary, carried out and covered up a nearly incomprehensible bribery scheme. Retail mammoth Walmart, already up against a sometimes negative perception among [...]

Review: PitchingNotes.com

Would your pitches be more effective if you knew up-front what a reporter does (and does not) cover, whether she prefers email or phone pitches, and how she takes her coffee? Of course they would. That’s the goal of Pitching Notes, a new website devoted to aggregating important information about journalists in an effort to [...]

The iPhone Effect

Although I greatly appreciate my colleague Matilda’s fervor for life without a smartphone, something happened about a month ago that makes me disagree.  I got an iPhone.  I know. I know.  Everyone thinks there is some grand conspiracy going on.  Steve Jobs brainwashed us all into believing that we NEED an iEverything.  And five weeks [...]

How Social Proof is Changing the Rules of Search

Remember when you picked up the phonebook last night and ordered deep-dish pizza from the place with the largest advertisement in the yellow pages? Yeah, me neither. Today, social proof is a determining factor for gaining new business and earning customer trust. More likely, you ordered your pizza from a place your co-worker recommended on [...]

How We Think About Buying Artistic Property

Buying books and movies and music used to be really straight forward: you went into a store, found the physical product on the shelves (usually in the wrong section), gave a teenager (usually me) some money, and went home to listen to your Victrola cylinder or read your penny-dreadful or do whatever we did back [...]