Mother’s Day is just around the corner, so of course I’ve been scouring the internet for the latest and greatest gifts to get Mom. During my research I found some great purchasing stats from Internet Retailer. According to a survey by PriceGrabber, a unit of Experian, 43 percent of respondents stated that they’ll stick to the [...]
Did you know that breakfast, lunch and dinner at Burger King just became more animal-friendly? In one of the more bold sales moves I’ve seen in a while, Burger King joined with the Humane Society on Wednesday in announcing an aggressive yet kind-hearted move to sell only pork and eggs from cage-free sources by 2017. [...]
Shares of Walmart Stores Inc. dropped 5 percent on Monday after The New York Times uncovered a massive, half-decade scandal in an in-depth report alleging key executives at Wal-Mart de Mexico, the corporation’s largest subsidiary, carried out and covered up a nearly incomprehensible bribery scheme. Retail mammoth Walmart, already up against a sometimes negative perception among [...]
Inevitably, when our PR firm starts working with a new client, our initial PR brainstorming sessions yield dozens of story ideas that can be pitched to the media. Some are great. Some are good. Some, upon further consideration, are just average or outright stink. It’s brainstorming after all, right? You come up with a long [...]
In the last two years Walker Sands has more than doubled, causing us to completely rethink employee professional development. Account Executive Julie Walsh launched the program in October with a personality assessment. Since then the company has met every month to tackle a new challenge. So far our sessions have covered:
Securing a coveted spot in a major publication’s editorial and op-ed section is tough. On Wednesday, the Publicity Club of Chicago invited three influential editorial board members and opinion editors to share the ins-and-outs of pitching op-eds and editorial boards. Here are some things to remember for pitching an editorial department: Headlines Matter Tom McNamee, [...]
The internet has been abuzz since social networking giant, Facebook, launched a series of rather radical changes to its platform Wednesday. These changes are the largest overhaul to the site since 2008 and although Facebook deems these changes “improvements,” many users are in an uproar. This happens every time Facebook unveils a new series of [...]
You’re it, Mr. Cook. Reports are circulating that Apple will hold a media event to showcase the iPhone5 (or whatever the name will be) on October 4th. With Steve Jobs resigning and the Tim Cook era beginning, the launch of the highly anticipated iPhone5 will be a momentous occasion for Apple. 1. It will be the [...]
Last night, the second season of the Real Housewives of Beverly Hills debuted on Bravo after some very sad and serious recent events. The estranged husband of one of the show’s stars, Taylor Armstrong, committed suicide just a few weeks ago, leaving behind Taylor and their five year old daughter.
PRSA Chicago Young Professionals Network (YPN) held its bi-monthly workshop last night on Strengthening Relationships with the Media. As a newbie to PRSA Chicago and YPN events, I was excited to attend this workshop – along with fellow Media Relations Specialist, Emily Johnson. The YPN event featured a panel of traditional and digital media experts [...]
