Rick Santorum faces an uphill battle against people who don’t want to see him winning elections, but having Google fix the search engine results isn’t the answer. How to prevent your brand from facing the same problems.
Last night, the second season of the Real Housewives of Beverly Hills debuted on Bravo after some very sad and serious recent events. The estranged husband of one of the show’s stars, Taylor Armstrong, committed suicide just a few weeks ago, leaving behind Taylor and their five year old daughter.
Just a few weeks ago, I received an unexpected call from Citibank. I was informed that unusual online purchases were being made from my account; I was a victim of identity theft. Prior to the call, I had just finished sending out a media pitch on “The ‘Online Fraud Tsunami’ – Why Citibank’s Another Victim.” [...]
He was a sports marketer’s dream client. An athletic superstar playing basketball for his hometown NBA team. He said all the right things, stayed out of trouble and let his talents do the talking. Some called him the next Michael Jordan as awards and endorsements poured in. No, this is not Chicago’s Derrick Rose. Perhaps [...]
By now, the world has heard and seen the “humanitarian efforts” by the Go Daddy CEO, Bob Parsons, or at least that is how he is trying to frame it. Parsons has been videotaped on numerous accounts killing elephants in Zimbabwe and the Go Daddy brand is certainly feeling the repercussions of his actions. Since [...]
You’ve no doubt heard the public relations phrase that there is no such thing as bad publicity. The theory is that attention (whether through good or bad press) can increase awareness and lead to eventual success. We’ve all certainly seen examples of this phrase proving true but usually it centers on celebrities. Everyone has known [...]
Good PR practitioners know that public relations is really all about building relationships. So, recently when I was scanning the Huffington Post, an article called “Being Predictable – The Relationship Kiss of Death” immediately caught my attention. In it, USC professor Kathleen Reardon discusses the benefits of controlling and being creative with your communication patterns, and in turn, your relationships. Here are some key takeaways from Reardon’s article that will help us PR folks improve our communication practices and build better relationships with the media.
I’m a big Taco Bell fan (or at least I was until recently). The latest news story on Taco Bell, as I understand it, is that some woman is suing them, claiming that their “meat” is not actually meat. It’s the kind of story that makes the news, so of course I read about it [...]
With the recent release of “The Social Network”, Facebook is getting even more attention from the media than usual. Most of the coverage surrounding the story behind Mark Zuckerberg and his social phenomenon has been positive, however a recent report featured on the front page of Monday’s Wall Street Journal overshadows the Hollywood hype and brings Facebook back to reality.
The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues. While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good [...]