It’s stating the obvious to highlight the fact that digital technology and social media have greatly changed the way we communicate today, in both the professional and personal realms. Tools such as Twitter, Facebook, FourSquare, YouTube and blogs have made such an impact in how professionals in the fields of public relations and marketing operate on a day to day basis.
Butterball Turkey might not be the “hippest” brand out there—it’s a brand of turkey, after all. Butterball gets most of its publicity during the holiday season (especially around Thanksgiving) and when most of us think of Butterball, we think along the lines of: traditional and classic. There’s nothing wrong with this brand image, but it’s [...]
We talk a lot about branding in this business. Marketing strategies, public relations campaigns and a strong web presence all play their part in transforming a new or relatively small name into a well-known, well-followed brand. The process can often take some time as companies try to get their foot in the industry door, then [...]
There’s been talk recently over the disparity between Sarah Palin’s apparent interest in running for president and her desire for “celebrity” media status. Aside from her daughter, Bristol, currently being a finalist on “Dancing With the Stars” (much to the chagrin of one man who reportedly shot his T.V.), her new reality show, “Sarah Palin’s Alaska” recently premiered on TLC.
There’s been a firestorm of anger after the Gap revealed a completely revamped logo earlier this week. But here’s the thing. It’s not really their new logo. It’s all a publicity stunt.
Looking for another way to reach out to your customers and future clients? A Linkedin Company Profile might be your best bet. Company Facts and Research Company profiles are a great resource to let the public know what your company does. Besides your company website, potential clients and consumers can view your Linkedin page to [...]
Many frequent tweeters know that hashtags make all the difference. Whether you are searching for the latest posts on movies, sports, or anything in between, you can search specific words to find out what the world is saying about that specific topic. Hashtags started as an easy way for brands and people on Twitter to [...]
The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues. While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good [...]
Despite what you may have heard, owning a business is unusually painful. That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points [...]
Recently there’s been some commotion around our office (not to mention the rest of the country) about the newly-released iPhone 4. A few Walker Sands staffers have purchased the hotly-debated phones and have said that the alleged antenna problems are no big deal. I’ve heard others say, whether they own an iPhone or not, that people are making something out of nothing with the antenna debacle – that of course everyone wants to jump all over Apple the moment that they have even the slightest glitch or problem. Poor, picked on Apple.
