New Chicago Mayor, New PR Strategies? Now that Rahm Emanuel is slated to take office in a few months, replacing Mayor Daley, how will he change Chicago as a vacation destination and as a place to live? How will the city revamp its PR efforts?
Measurement of business to business PR can be a difficult task. We take account of mentions, reach, relevance to target audience, sentiment, etc… but most importantly we want to understand the impact on the business. And in working with business that have year long sales cycles and million dollar deals it can be difficult to [...]
You’ve no doubt heard the public relations phrase that there is no such thing as bad publicity. The theory is that attention (whether through good or bad press) can increase awareness and lead to eventual success. We’ve all certainly seen examples of this phrase proving true but usually it centers on celebrities. Everyone has known [...]
RFPs actually serve to diminish the focus on relationship and try to compress all agencies into a cliché ‘apples to apples’ comparison.
What did the president say last night? From the pundit’s reaction it was a pretty bland speech with typical political references to innovation and investment but light on specifics. In light of how the country has changed I figured I’d go back to what I did last year and look at it using a word [...]
Using social media to build your brand: my experience with 1 to 1 marketing. Like most of us on a typical Friday afternoon, I was struggling to find energy and focus to get me through my day. I innocently tweeted my need for caffeine. Little did I know my “innocent tweet” would launch me into one of the most unique social media experiences in my life.
It’s stating the obvious to highlight the fact that digital technology and social media have greatly changed the way we communicate today, in both the professional and personal realms. Tools such as Twitter, Facebook, FourSquare, YouTube and blogs have made such an impact in how professionals in the fields of public relations and marketing operate on a day to day basis.
Butterball Turkey might not be the “hippest” brand out there—it’s a brand of turkey, after all. Butterball gets most of its publicity during the holiday season (especially around Thanksgiving) and when most of us think of Butterball, we think along the lines of: traditional and classic. There’s nothing wrong with this brand image, but it’s [...]
We talk a lot about branding in this business. Marketing strategies, public relations campaigns and a strong web presence all play their part in transforming a new or relatively small name into a well-known, well-followed brand. The process can often take some time as companies try to get their foot in the industry door, then [...]
There’s been talk recently over the disparity between Sarah Palin’s apparent interest in running for president and her desire for “celebrity” media status. Aside from her daughter, Bristol, currently being a finalist on “Dancing With the Stars” (much to the chagrin of one man who reportedly shot his T.V.), her new reality show, “Sarah Palin’s Alaska” recently premiered on TLC.