Rick Santorum faces an uphill battle against people who don’t want to see him winning elections, but having Google fix the search engine results isn’t the answer. How to prevent your brand from facing the same problems.
Is Google+ going to be the perfect social media for marketing? Well, until we see what the business pages are going to look like and how they will work, we don’t really know.
Foursquare, a location-based social networking platform, has been making a splash since its 2009 inception. At the beginning of the year foursquare released its very own infographic highlighting the company’s enormous growth. In 2010 alone, foursquare grew an unprecedented 3400 percent, with “check-ins” in every single country on the globe, and even one from space. [...]
Some of history’s strongest brands are inextricably linked to specific colors that are both bold and unique. Can you imagine Coca-Cola’s identity without its trademark red? In more recent decades, the fight against breast cancer has built a strong association with a pale shade of pink. The fact that initiatives such as Susan G. Komen [...]
Our favorite Old Spice Man is back, and he is bringing his A game. The Old Spice YouTube videos first aired earlier this year and have been declared the most creative social media strategy for a brand. The first campaign was a hit, taking on everyone from celebrity super stars to tech geeks. Now after taking some [...]
I think media marketers often overlook one social medium that they shouldn’t – flickr. When most people develop a social media campaign, more often than not they go to Facebook and Twitter. This is done with good reason since marketing through these mediums is simple and the total number of people invested in these communities [...]
He was a sports marketer’s dream client. An athletic superstar playing basketball for his hometown NBA team. He said all the right things, stayed out of trouble and let his talents do the talking. Some called him the next Michael Jordan as awards and endorsements poured in. No, this is not Chicago’s Derrick Rose. Perhaps [...]
Yesterday, June 8, was the big launch day for Grantland.com, a new sports and pop culture website that’s the brainchild of ESPN.com’s Bill Simmons, whom the New York Times recently called “the most prominent sportswriter in America.” The site launch was heavily hyped, not only by its creators, but also by fans ofthe writers involved [...]
What do Apple, Chevron, LinkedIn, Microsoft, Walmart, and Wells Fargo have in common? Besides being billion dollar companies that influence our lives on a daily basis, each one has used the same typeface for its marketing and/or brand identity! The font in question is called Myriad, and it is, in fact, taking over the world. [...]
A couple of weeks ago, I had the privilege to work with a client on conducting a focus group. While I have done similar research in the past (lovely usability testing, customer surveys, etc.) this experience stood out from the rest. For the first time in a while, I was reminded of how important it [...]