by Mike Santoro, on February 3, 2010, filed under: Advertising, Branding, Public Relations, Trends
The sustainability of a brand is playing an increasing role in consumer decisions, but based on a recent report from Change, most consumer perceptions don’t match the reality. Change, an innovative brand agency, compared brand sustainability numbers from Climate Counts (the reality) to survey data gathered from a survey of 2,032 American adults (the perception).
The result was a collection of very impressive brand maps that showed some pretty big misconceptions. You can read more to view the Food & Beverage Sector Map as well as some insights gained from the Map Change 2010 research.
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by Mike Santoro, on January 21, 2010, filed under: Advertising, Branding, Marketing, Public Relations, Web Development
We’re hearing an increasing demand from our web clients, “How do I get video on my website?” FireFly Media offers a great solution that provides very professional video for an affordable price.
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by Sky Opila, on January 15, 2010, filed under: Advertising, Crisis PR, Events, News, Public Relations, Technology, Trends
Take a look at your company, no matter how big or how small. Think about what you can do with the power of text. Unfortunately it took a tragedy to show us the real power of this channel, but it’s a good time to introspectively look at your own marketing and consider where you can pick up your mobile game.
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by Sky Opila, on January 6, 2010, filed under: Advertising, News, Walker Sands
Thanks to all the support from our clients, friends, family members and professional and social groups Walker Sands’ Footprints was named Agency Blog of the Month on Michael Gass’ Fuel Lines. With an impressive 31,252 votes we took home the prize of December blog of the month. Special thanks to everyone who helped out and [...]
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by Sky Opila, on December 29, 2009, filed under: Advertising, Marketing, News, Public Relations, Social Media, Walker Sands
This month Footprints was nominated for agency blog of the month on Michael Glass’ blog, Fuel Lines. Fuel Lines is a blog all about “fueling ad agency new business through social media.” Footprints is one of 23 blogs nominated for the honor of December blog of the month and we could use your help to [...]
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by Lauren Eichmann, on December 16, 2009, filed under: Advertising, Branding, Crisis PR, Marketing, Public Relations, Search Engine Marketing, SEO, Social Media, Technology, Trends, Walker Sands, Web Development
With the Footprints blog, Walker Sands strives to convey our knowledge of public relations, marketing, search engine optimization and more. Though we’re always encouraging blog comments, now we’re taking it one step further. All of you have the opportunity to ask us specific questions that you would like to see discussed in a future blog [...]
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by Mike Santoro, on December 11, 2009, filed under: Advertising, Marketing, Public Relations, Technology
Need a gift for the special public relations professional in your life? Look no further than the Livescribe Smartpen, a device that does amazing things but is most useful for its ability to help you with note taking.
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by Mike Santoro, on November 28, 2009, filed under: Advertising, Branding, Marketing
You can watch The Persuaders online at http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/. It’s definetely worth spending 45 minutes watching the documentary, just for the stories themselves. But for any marketer it’s an interesting dive into both the art and science of brand building.
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