As I’m wrapping up my SXSW trip I can’t help but think of the major irony of it all. Here we are, soaking in all this new technology and innovation that ultimately is meant to simplify the process of keeping us connected, building relationships, conducting business, communicating, and so on. From a business angle, it’s [...]
Absolutely. When I sat in the session, The 90 Minute Solution: Live Life Like a Sprinter, I thought: “Is this guy really going to try to tell us we can’t multitask?” Especially given that every single person at SXSW has their tablet, smartphone and/or laptop on them at all times. It’s the only place where [...]
Social media has become a staple in the PR professional’s tool kit; journalists, industry leaders, and influencers have become very accessible. However, the myriad uses of social media goes well beyond public relations. According to a new study conducted by Harris Interactive, social media will be taken over by the ultimate holiday for college basketball fans: [...]
The Internet has nearly become synonymous with various social networks and media. Since most Americans are well-acquainted with the Internet, it only follows that companies who rely on Americans for business should go looking for customers where they mingle: online. The upshot of increased traffic to company websites seem pretty obvious, but the downsides ought [...]
The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues. While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good [...]
Despite what you may have heard, owning a business is unusually painful. That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points [...]
You finally reached the point where months of work come to fruition: website go-live. The big question for most companies is: what’s next? In most cases, new website traffic does not just happen overnight. It takes strategy and work to attract new website visitors that will convert. Luckily, one of the best times to invest [...]
With anyone in an ad agency already watching Mad Men, creator Matthew Weiner threw those of us in public relations a bone with an episode entirely dedicated to PR. Ok, maybe it wasn’t entirely dedicated to public relations, but certainly it played a big role in the season opener.
As a recent Loyola Grad, I joined Walker Sands as their Web/SEO intern this summer. Having worked 3 internships in the past, I had an idea coming in of what the process of being an intern would consist of. Although every internship is different, going into one with a basic set of guidelines always helps. [...]
Imagine a world where you walk outside in the morning and are greeted with a pleasant text message from your neighborhood coffee shop; it’s an enticing 10% discount on your favorite coffee, good for the next twenty minutes. What do you do? You can hastily cross the street and claim your prize, or delete the [...]
