With lead-to-close sales cycles for B2Bs typically lasting four months or more, it’s important to reach and engage with potential clients as early as possible in the sales cycle. Specialized keyword research is used to identify keywords that prospects are using in search engines like Google while in the early stages of the sales cycle. [...]
The internet has been abuzz since social networking giant, Facebook, launched a series of rather radical changes to its platform Wednesday. These changes are the largest overhaul to the site since 2008 and although Facebook deems these changes “improvements,” many users are in an uproar. This happens every time Facebook unveils a new series of [...]
Foursquare, a location-based social networking platform, has been making a splash since its 2009 inception. At the beginning of the year foursquare released its very own infographic highlighting the company’s enormous growth. In 2010 alone, foursquare grew an unprecedented 3400 percent, with “check-ins” in every single country on the globe, and even one from space. [...]
Our favorite Old Spice Man is back, and he is bringing his A game. The Old Spice YouTube videos first aired earlier this year and have been declared the most creative social media strategy for a brand. The first campaign was a hit, taking on everyone from celebrity super stars to tech geeks. Now after taking some [...]
Screen capture via stjarna!’s photostream on Flickr Keen-eyed viewers of the popular sitcom How I Met Your Mother were treated to a pretty bizarre surprise recently. An episode originally shot and aired in 2007 was re-run this month with a small addition: an advertisement for the 2011 film The Zookeeper, digitally imposed onto a magazine [...]
I think media marketers often overlook one social medium that they shouldn’t – flickr. When most people develop a social media campaign, more often than not they go to Facebook and Twitter. This is done with good reason since marketing through these mediums is simple and the total number of people invested in these communities [...]
Retailers are starting to leverage remarketing in an effort to stay connected to their customers, combat the dreaded “abandoned shopping cart,” increase conversion rates and improve online sales as a whole.
What sorts of conversations should you be having with an outside PPC agency? This blog post can help you learn what sorts of questions to ask and what answers you should be prepared to give.
Consuming (or spending money to obtain something of value) is an obsession in this country. Why? Because we are looking for something to soothe the misery and uncertainty of our day to day lives. Sounds kind of depressing, doesn’t it? But as an experiment, see how long you can go without purchasing something other than [...]
A couple of weeks ago, I had the privilege to work with a client on conducting a focus group. While I have done similar research in the past (lovely usability testing, customer surveys, etc.) this experience stood out from the rest. For the first time in a while, I was reminded of how important it [...]
