Avoiding the Death Traps of Reverse Auctions and RFPs

We all know that being a commodity is the kiss of death in business. The second you start to sense that sales prospects are viewing you as a commodity, you’re on the cusp of business failure, unless you immediately embark on the proactive actions that I’m going to prescribe to you below. The Problem Before [...]

“Walker Sands University” Formalizes Professional Development

In the last two years Walker Sands has more than doubled, causing us to completely rethink employee professional development. Account Executive Julie Walsh launched the program in October with a personality assessment. Since then the company has met every month to tackle a new challenge. So far our sessions have covered:

Why We Need Twitter to Join the SOPA Blackout Protest

Tomorrow several websites including Reddit, Wikipedia, WordPress and TwitPic will participate in a 24-hour blackout to protest the Stop Online Piracy Act. A small community of around 30 websites will temporarily shut down to demonstrate how radically different the Internet could look without their presence. Though rumors circulated that Twitter would also participate in the [...]

4 Reasons Why the PR Team Should Be in Charge of Social Media

Social media use among Fortune 500 companies has plateaued, according to recent data. This hardly means these organizations have adopted social media en masse (62 percent have an active corporate Twitter account, while only 58 percent maintain a Facebook page), and it presents an opportunity for those without a social presence or those who remain [...]

The Modern SEO Report (Part 2)

Welcome back to part 2 of our look at how we report for our SEO Clients. In this part we take a look at the current report and why we do things differently now. Thanks for sticking with us.

How the Walker Sands SEO Report has Changed Through the Years

A look at how the Walker Sands SEO report has changed over the years.

Flipboard: An Appealing Way to See the Web

With the tablet craze at an all time high, I recently bought an iPad 2.While I am still exploring my favorite apps on there, Flipboard grabbed my attention pretty quickly. A social magazine application, it allows you to integrate all of your favorite websites, blogs, and social media outlets into one place and read them [...]