We love data-driven PR at Walker Sands. Whenever our clients can mine their data and come up with newsworthy statistics or trends, we find we are able to hit a grand slam for them on the PR front. Does your organization have access to data that could be used to get better PR results? To [...]
It turns out that hiring a PR firm can be a valuable tax minimization strategy. Here’s how it works. Hire a PR firm for 2012 and prepay the PR agency for 12 months of service. If the PR retainer is $8,000 per month, you write them a check for $96,000. Similarly, if the PR monthly [...]
It’s annual marketing plan time! If you are not done preparing a 2012 marketing plan, or if you are not in the midst of writing a 2012 marketing plan, then you are behind the eight ball. Last year, we posted an annual marketing plan template that should come in handy again this year. We use [...]
