Facebook Changes (Again)

The internet has been abuzz since social networking giant, Facebook, launched a series of rather radical changes to its platform Wednesday. These changes are the largest overhaul to the site since 2008 and although Facebook deems these changes “improvements,” many users are in an uproar. This happens every time Facebook unveils a new series of [...]

Apple, Apple, Droid

You’re it, Mr. Cook. Reports are circulating that Apple will hold a media event to showcase the iPhone5 (or whatever the name will be) on October 4th. With Steve Jobs resigning and the Tim Cook era beginning, the launch of the highly anticipated iPhone5 will be a momentous occasion for Apple. 1. It will be the [...]

Making it Stick: Lessons for Communicators

You might have heard of the “SUCCES” acronym before. Each letter refers to a principle of effective communication, or more specifically, a way to get your message and its meaning to stick in the minds of your audience. Those six ideas—Simple, Unexpected, Concrete, Credible, Emotional, and Stories—are also the chapter titles of the 2007 bestseller, [...]

Rick Santorum’s Search Engine PR Nightmare

Rick Santorum faces an uphill battle against people who don’t want to see him winning elections, but having Google fix the search engine results isn’t the answer. How to prevent your brand from facing the same problems.

Self-Censorship to Sell Yourself: Targeting Your Social Media

I ran into a problem earlier this summer. Like many just-grads desperately searching for a job to call home, we had to do the unthinkable: censor our social media. Countless professors, parents, friends and random strangers kept stressing the importance of first impressions, especially when they are online. It’s not that just-grads don’t understand the [...]

Dribbble: Kind of like Twitter for graphic and web designers

At this point, I don’t tend to get too excited when I learn about a new social media tool. I don’t doubt that some new ones are cool and useful, but there are an overwhelming number of them and, obviously, only so many hours per day to use them all. I think that’s a tumbleweed [...]

When Reality TV Actually Gets Real

Last night, the second season of the Real Housewives of Beverly Hills debuted on Bravo after some very sad and serious recent events. The estranged husband of one of the show’s stars, Taylor Armstrong, committed suicide just a few weeks ago, leaving behind Taylor and their five year old daughter.