PRSA Chicago Young Professionals Network (YPN) held its bi-monthly workshop last night on Strengthening Relationships with the Media. As a newbie to PRSA Chicago and YPN events, I was excited to attend this workshop – along with fellow Media Relations Specialist, Emily Johnson. The YPN event featured a panel of traditional and digital media experts [...]
Is Google+ going to be the perfect social media for marketing? Well, until we see what the business pages are going to look like and how they will work, we don’t really know.
It’s nearly college football season and no doubt you’ll soon be hearing plenty of talk about the best teams and players in the nation. But while biased fans and alumni are expected to pub their alma mater, it’s those alma maters themselves that might be most guilty of self promotion. For many athletic programs around [...]
Trying to decide between investing in a mobile app or optimizing your site for mobile users? Look at the pros and cons of each with this post from Daniel Laloggia
Walker Sands is looking for fall PR interns! I say this with excitement because I remember my intern days at Walker Sands with fondness. The internship runs from September 22 to December 16. The rest of this post gives some info as to what we’re looking for in an intern, but I’d also like to [...]
Foursquare, a location-based social networking platform, has been making a splash since its 2009 inception. At the beginning of the year foursquare released its very own infographic highlighting the company’s enormous growth. In 2010 alone, foursquare grew an unprecedented 3400 percent, with “check-ins” in every single country on the globe, and even one from space. [...]
Jeff Vance, a freelance tech writer who contributes to publications like CIO Magazine, Network World and Forbes, recently relayed some great tips for how companies (and those in PR) can capture his attention.
So, on the flip side, what kind of story ideas and comments make him leery of a source?
In the social media world, Klout is a word that is thrown around pretty often. To those who don’t know about it yet, Klout is defined as a measurement of influence based on your ability to drive action. Every time you create content or engage with others it is considered “influence”. The Klout Score uses [...]
Lollapalooza turned 20 this year, and partied all weekend long to celebrate.
Some of history’s strongest brands are inextricably linked to specific colors that are both bold and unique. Can you imagine Coca-Cola’s identity without its trademark red? In more recent decades, the fight against breast cancer has built a strong association with a pale shade of pink. The fact that initiatives such as Susan G. Komen [...]
