Welcome back to Google+ chat. I’m sure that by this point, you’ve already read two or three hundred blog posts about what G+ means, where it’s going, how it’s changed, what it means, and how its either killing Facebook or it’s going to fail spectacularly. It falls into the category of things no one really [...]
Our favorite Old Spice Man is back, and he is bringing his A game. The Old Spice YouTube videos first aired earlier this year and have been declared the most creative social media strategy for a brand. The first campaign was a hit, taking on everyone from celebrity super stars to tech geeks. Now after taking some [...]
I used to think there was absolutely a difference between building your personal brand through social media channels and building a company brand through those same channels, but now I’m not so sure. The question I continue to ask myself is: Why do they even have to be different? Anyone who works on building their [...]
It’s no secret that marketing budgets continue to be tight and marketers are continually charged with doing more with less. It’s also no secret that one of the first items to be evaluated in almost every marketer’s budget is trade show participation. What was once one of the most important elements of a marketing campaign has taken a backseat to less expensive programs like social media campaigns and targeted blogger outreach. So is the trade show on its way to being extinct? I don’t think so, but they’re definitely changing from the trade show model of the past.
A lot has been made of last weekend’s Women’s World Cup final and its impact on social media. As my colleague Allie mentioned earlier this week here, the championship match between the U.S. and Japan registered a record number of mentions on twitter, climaxing at 7,196 tweets per second during the final penalty kicks. I, personally, [...]
What kind of pitches and topics resonate with tech reporters these days? Freelancer Jeff Vance relays some advice to companies and PR professionals.
Just a few weeks ago, I received an unexpected call from Citibank. I was informed that unusual online purchases were being made from my account; I was a victim of identity theft. Prior to the call, I had just finished sending out a media pitch on “The ‘Online Fraud Tsunami’ – Why Citibank’s Another Victim.” [...]
The aftermath of the Women’s World Cup has been felt, both good and bad, by millions all around the world. In Japan, the fight and determination of the players energized a nation that had been devastated not five months ago. On the other end of the spectrum in the United States, you could hear a [...]
The “social media news release” is a big buzzword in the industry these days, and recently a client asked about the value of using this service. While I am a big proponent of the social media news release in theory, in practice I believe you have better options. But first let’s talk about the different [...]
Twitter for Newsrooms is a grouping of tools meant to make Twitter a journalist’s best friend. These tools though are not just helpful for journalists but offer strategies and benefits for just about anyone dealing with content and communications, with a focus on social media. #TfN outlines specific strategies to find sources quickly, to tell [...]
