The Internet often stirs up a lot of ethical debates, especially when it relates to marketers. As Peter Steiner’s cartoon from 1993 reminds us, “On the Internet, nobody knows you’re a dog.” This cartoon brought to light one of largest attractions to the Internet, as well as one of the biggest issues the Internet faces [...]
Recently in Meghan’s post we were reminded of how careful one needs to be when using social media and well basically I think we all know…don’t use it for inappropriate relationships like certain people have! But I thought I would stay on the topic of social media for a bit longer and touch on the [...]
There has been a plethora of examples of mishandling social media lately. The most obvious would be Anthony Weiner whose mistaken tweet unveiled a history of inappropriate conduct that came to light at the worst moment – days before his wife found out she was pregnant with their first child. His blunder, and more importantly [...]
Every morning that I wake up for work, I go through the same routine: I take a shower, get ready, drink a cup of coffee (maybe two), have something to eat and commute. To be honest, I’m really not a fan of commuting — my 50-minute train ride into Union Station isn’t ideal. I wanted [...]
Is your company ready for social media?
He was a sports marketer’s dream client. An athletic superstar playing basketball for his hometown NBA team. He said all the right things, stayed out of trouble and let his talents do the talking. Some called him the next Michael Jordan as awards and endorsements poured in. No, this is not Chicago’s Derrick Rose. Perhaps [...]
Yesterday, June 8, was the big launch day for Grantland.com, a new sports and pop culture website that’s the brainchild of ESPN.com’s Bill Simmons, whom the New York Times recently called “the most prominent sportswriter in America.” The site launch was heavily hyped, not only by its creators, but also by fans ofthe writers involved [...]
I recently came across this article on PR Daily* about PR lessons we can learn from the classic 90’s show Saved by the Bell. Cheesy as it was, Saved by the Bell remains one of my all-time favorite shows, (and I might still believe I’m going to marry Zack Morris), so reading the article got me thinking of the many other PR lessons that the students from Bayside High can teach us.
Online communities and mailing lists have traditionally provided a helpful connection – and oftentimes a buffer between – reporters and sources. Many are changing their procedures, however, taking more aggressive steps to shield journalists from sources.
These days, there are literally hundreds of tools out there that will help you increase your ease of use, track down old messages you have posted, or even help you build your own personal brand. Here are a few that are worth your time: IdentyMe IdentyMe allows you to aggregate all of your professional information [...]
