Following my graduation from Miami University, I had a lot of uncertainties about my future; however, I was determined to work for a public relations firm in my native city, Chicago. I wanted to get ahead of my competition by starting my job search immediately. I quickly realized that the public relations industry was unique, [...]
Just like with any other relationship, an internship is what you make of it. You get out of it, what you put into it. There are tons of internship tips and guidelines out there, but I think it can be boiled down into three simple tips. So, what makes a good internship? The three E’s: [...]
Last August, as my senior year was rapidly approaching, I remember continuously thinking to myself how I wish it could all just be over. Going back for one last year was the last thing I wanted to do. I had decided that I’d rather fast forward to graduation and the day that I could finally [...]
Since this is my first blog I suppose I should introduce myself. I’m Karissa VanHooser and I am the new interactive marketing intern. I love all things Italian. I’m obsessed with media, so much so that I chose to study it in college. People have a tendency to think I have an accent, but I [...]
What sorts of conversations should you be having with an outside PPC agency? This blog post can help you learn what sorts of questions to ask and what answers you should be prepared to give.
Lately, I have found that I am experiencing a bit of social media overload. I haven’t been as active on Twitter as I used to be, and I just need a break from all the noise that comes from a social world sometimes. With all of the opinions out there, I needed to take a [...]
Last week I attended a Chicago Media breakfast at Maggiano’s on Grand Avenue in Chicago – yeah, breakfast at an Italian joint. Publicists from around the city met with and questioned a panel of journalists on a wide range of PR issues and best practices. And although the venue was non sequitur, the three panelists, [...]
I will admit this has been a common problem at Walker Sands in the past week. Whether it’s a question of “do I have to dial 9 first?” or “do I put the sheet facing up at me?”…we are not very fax machine savvy. I tried to fax something yesterday and was very intimated by [...]
What do Apple, Chevron, LinkedIn, Microsoft, Walmart, and Wells Fargo have in common? Besides being billion dollar companies that influence our lives on a daily basis, each one has used the same typeface for its marketing and/or brand identity! The font in question is called Myriad, and it is, in fact, taking over the world. [...]
Headlines are abuzz this morning with talk of Microsoft’s $8.5 billion Skype buy – their largest purchase to date. While CNET describes Microsoft as “still a laggard on the internet,” they are hoping to capitalize on Skype’s 170 million connected users to broaden their reach. But it’s already apparent that this bold business decision is [...]
