Like most companies, the media is still trying to understand how to best use social media in a way that makes sense for their particular business objective. Here are two instances of how reporters are encouraging social sharing.
I’ve been a gamer since I opened the big orange and gray Nintendo box during Christmas of ’86, and ever since I’ve owned any non-portable system Nintendo has put out. But the time has come for me to get a non-Mario based gaming system. I’ve never owned a Playstation, or an X-Box, (or even a [...]
Well, my 30-day Twitter experiment has officially run its course, and I’ve learned a lot of things along the way. So, 140 Tweets and 67 followers later, here are five lessons learned from a Twitter newbie.
I am the first point of contact for new clients inquiring about using our services. I have listed some things I’ve noticed that will help get the best work out of your creative agency. 1. Be transparent When first interacting with the Sales or Business Development contact, I’ve noticed that some people tend to be [...]
Here’s some breaking news for you: PR often gets a bad rap. Shocking, I know. Perhaps it doesn’t help our case that one of the men considered to be the father of public relations is the same man who popularized (and commercialized) the circus. His lasting legacy? Tom Thumb. Oh, and this gem: “There’s a [...]
If you do a quick internet search for “internship tips,” you’ll get no less than 7,810,000 results harping on the importance of looking professional and having a killer handshake. But as a student who was once sifting through these articles looking for practical, relevant, and real advice, I felt completely lost. How do you ensure [...]
It is officially my last week as a Walker Sands intern. While I am excited about the future, I can’t help but reflect on my experience with this company and the tools I have learned. When I began the internship, I had an idea of what to expect – an introduction to the ins and [...]
Google’s panda update is really several updates to their search engine algorithm. Keep track of all the updates.
By now, the world has heard and seen the “humanitarian efforts” by the Go Daddy CEO, Bob Parsons, or at least that is how he is trying to frame it. Parsons has been videotaped on numerous accounts killing elephants in Zimbabwe and the Go Daddy brand is certainly feeling the repercussions of his actions. Since [...]
Today, BMA Chicago hosted the panel discussion “Social Media 3.0,” which took a look at the latest updates from YouTube, Twitter, Facebook, and LinkedIn. Former BMA President Michael Krauss moderated the panel, which included Kristin MacGregor, head of YouTube for the B2B vertical at Google, Justin Levy, senior social communications manager at Citrix Online, Brent Hill, director of Central [...]
