Last week, Chicago socialite Sami Ari held an event in Chicago. Known to most of Chicago as “Mr. Tweetup,” Sami brought Chicago together for a great and timely cause – raising money for Japan Tsunami and Earthquake relief. To Sami, this was a no-brainer. Not only does he have close ties to Japan, he also [...]
A couple of weeks ago, I had the privilege to work with a client on conducting a focus group. While I have done similar research in the past (lovely usability testing, customer surveys, etc.) this experience stood out from the rest. For the first time in a while, I was reminded of how important it [...]
I’m going to be honest; I really want a tablet. I want to sit on my couch with a computer that’s lighter than some magazines and play Angry Birds and check the news. A laptop is too bulky, doesn’t do the right things, and is just too much for what I want, but a tablet [...]
Anyone who’s talked to me throughout basketball season can attest to how much I adore Jimmer Fredette. I’ll tell anyone with two functioning ears (or eyes, for that matter — neither e-mails, Twitter, nor text messages are impervious to my gushing) about my love for his practically unmatched shooting range and ability to transform Brigham Young [...]
I am not on Twitter. I realize as a 25 year old in the PR industry, this makes me somewhat of a freak. I have several reasons for abstaining from Twitter, so let me explain a little bit.
Individuals and organizations are harnessing the power of social media for disaster relief efforts more than ever before.
I have about 7 seconds to catch your attention and get you to read this post to the end. By now you have already subconsciously made a judgment about this post, and you’ve barely gotten through sentence two. So how do I make this relevant to you? This is a question PR professionals have to [...]
As I’m wrapping up my SXSW trip I can’t help but think of the major irony of it all. Here we are, soaking in all this new technology and innovation that ultimately is meant to simplify the process of keeping us connected, building relationships, conducting business, communicating, and so on. From a business angle, it’s [...]
Does your organization identify marketing risks well? Too many companies don’t look before they leap when it comes to marketing. Typically, a marketing concept arises within an organization. After the marketing idea is discussed internally and greeted with enthusiasm, groupthink often takes root and the marketing project is given the go ahead. As the story [...]
Absolutely. When I sat in the session, The 90 Minute Solution: Live Life Like a Sprinter, I thought: “Is this guy really going to try to tell us we can’t multitask?” Especially given that every single person at SXSW has their tablet, smartphone and/or laptop on them at all times. It’s the only place where [...]
