If there’s one lesson to be gleaned from last night’s big show, it’s that there is such a thing as trying too hard. As marketers and public relations professionals, we often see this phenomenon play out when campaigns that make too much of an effort to be funny and self-aware fall flat. Unfortunately, this year’s [...]
You’ve no doubt heard the public relations phrase that there is no such thing as bad publicity. The theory is that attention (whether through good or bad press) can increase awareness and lead to eventual success. We’ve all certainly seen examples of this phrase proving true but usually it centers on celebrities. Everyone has known [...]
Google has just rolled out a major “algorithmic improvement”, designed to improve its search results. Search Results Changing for Some Search Queries The company indicates that 11.8% of search queries have been “noticeably” updated. In other words, if you were ranking in the top of the search results for a given phrase earlier in the [...]
From a young age we are often taught the familiar adage “you can’t judge a book by its cover.” We have heard it time and time again in fairy tales such as The Frog Prince and even classic Disney movies like Beauty and the Beast. While this principal certainly holds true for many real life [...]
The social media buzz can be overwhelming. As a communications student I’ve had to sit through countless presentations on “how social media is changing communication,” “how to use social media to improve business,” “ how social media can cure cancer, solve world hunger, etc…” I avoided Twitter as long as I could, which always shocked [...]
Today, Walker Sands will be visiting the Loyola University Chicago career fair. We are currently on the search for a public relations intern as well as a web marketing intern. Career fairs can be a very overwhelming place if you do not show up prepared to work the room. Here are a few tips for [...]
RFPs actually serve to diminish the focus on relationship and try to compress all agencies into a cliché ‘apples to apples’ comparison.
Looking for a summer marketing or PR internship in Chicago? Walker Sands is currently looking to hire both a Summer PR intern and a Web Marketing intern. Responsibilities for Chicago PR internship participants: Our Chicago PR intern will be responsible for developing media lists, conceptualizing pitches, writing press releases and preparing contributed articles. You should [...]
Social media, as an entirety, has formulated itself into being one of the best ways of dispersing information at a fast pace to key audiences. But is it good for lead generation? Walker Sands’ own Jackie Lampugnano took on the task of answering that question on this month’s Social Media Club Chicago blog. Here are [...]
Personal trainers. Personal shoppers. Everyone likes personal attention and having life tailored to what they want. And now search engines are getting into the personalization game. Google has said that their goal is totally personalized search results. And that’s great. For users. For companies, and anyone who works in SEO, personalization makes things more difficult. [...]
