Will our grandchildren read about the day America survived the Snowpocalypse? If you listen to the news coming out of any city north of Phoenix, you’d be inclined to believe they’ll not only read it, but pass the epic tale on to their grandchildren as well.
I’m a big Taco Bell fan (or at least I was until recently). The latest news story on Taco Bell, as I understand it, is that some woman is suing them, claiming that their “meat” is not actually meat. It’s the kind of story that makes the news, so of course I read about it [...]
What did the president say last night? From the pundit’s reaction it was a pretty bland speech with typical political references to innovation and investment but light on specifics. In light of how the country has changed I figured I’d go back to what I did last year and look at it using a word [...]
When most people hear the word “intern”, their thoughts are immediately overrun with images of undergraduates fetching coffee or mindlessly making photocopies. In fact, if you Google the term, you’ll find a wealth of images and cartoons depicting this very mindset. And there’s an unfortunate precedent for these activities that exist beyond popular media stereotypes [...]
Walking to my train in Chicago Union Station after work on Friday, I found a $100 dollar bill on the ground. After looking around to see if anyone dropped it—it was folded in half on the ground next to a trash can—I immediately started thinking about what to do with it. Maybe I’d buy a [...]
Jen Doyle of Marketing Sherpa researched the question: What are the most commonly used B2B social marketing tactics? The results are found in the table. The most common tactic was found to be participating on company branded or managed social networks (87%). Microblogging on company branded managed microblogs and blogging on company branded or managed [...]
Using social media to build your brand: my experience with 1 to 1 marketing. Like most of us on a typical Friday afternoon, I was struggling to find energy and focus to get me through my day. I innocently tweeted my need for caffeine. Little did I know my “innocent tweet” would launch me into one of the most unique social media experiences in my life.
