Defining Influence for 2011
As a marketer, how do you determine what influence means to you? How do you decide what type of influence helps your brand achieve its business goals?
Marketing Blog: FootPrints
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2011 PR Resolutions
About this time every year I put together my resolutions and goals for the coming year. I am a huge believer in writing them down so you can hold yourself accountable and reflect on them throughout the year. This year I decided to blog mine, that way you can all hold me accountable to my goals, [...]
The rise of the infographic
Marketers, designers, and public relations professionals constantly strive for engagement. We want people to consume our messaging, and we’d prefer for them to enjoy doing so. Thus, we develop ways to marry content and entertainment in hopes of engaging the minds and hearts of our target audiences. One way of translating data into visual creativity [...]
Social Media Santa: Using Twitter to Spread Hope for the Holidays
Everyone knows by now that using social media for your brand, when done the right way, can have a huge influence on the number of people you reach. With millions logging into their Twitter and Facebook accounts daily, it’s no surprise that turning to social media to get a message out to the world is [...]
Why everyone needs their own personal PR plan for the Holiday Season
It’s officially here: The Holiday season. It’s not nearly as magical as it seems in the movies. The holidays are often some of the most stressful times for people. If it is not a quest for the best deal, it’s finding the perfect gift, or throwing a holiday gathering that looks effortless, but in fact [...]
Footprints Blog
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