It’s stating the obvious to highlight the fact that digital technology and social media have greatly changed the way we communicate today, in both the professional and personal realms. Tools such as Twitter, Facebook, FourSquare, YouTube and blogs have made such an impact in how professionals in the fields of public relations and marketing operate on a day to day basis.
Butterball Turkey might not be the “hippest” brand out there—it’s a brand of turkey, after all. Butterball gets most of its publicity during the holiday season (especially around Thanksgiving) and when most of us think of Butterball, we think along the lines of: traditional and classic. There’s nothing wrong with this brand image, but it’s [...]
Barneys New York’s 2010-2011 holiday campaign, “Have a Foodie Holiday,” effectively reaches a growing niche audience through social media, a text-to-donate initiative, and creativity through display windows, catalogs, and messaging.
We talk a lot about branding in this business. Marketing strategies, public relations campaigns and a strong web presence all play their part in transforming a new or relatively small name into a well-known, well-followed brand. The process can often take some time as companies try to get their foot in the industry door, then [...]
There’s been talk recently over the disparity between Sarah Palin’s apparent interest in running for president and her desire for “celebrity” media status. Aside from her daughter, Bristol, currently being a finalist on “Dancing With the Stars” (much to the chagrin of one man who reportedly shot his T.V.), her new reality show, “Sarah Palin’s Alaska” recently premiered on TLC.
Walker Sands is hiring an SEO Specialist for our Chicago office. If you are looking for an SEO Job in Chicago, we have a great opportunity for you.
Today’s blog post is not about the power of marketing or PR – it’s about the power that we all have to help save lives. Yours truly is currently training to run a marathon for The Leukemia & Lymphoma Society (LLS) as a participant in their Team In Training program. In doing so, I’ve not only committed to run 26.2 miles, I’ve also committed to raise $2,500 to help fight blood cancers, and I hope all you readers out there can help by making a donation to my fundraising campaign.
Everyone needs a global perspective on the year ahead. Enter the one page Annual Marketing Plan Template. It’s basic, but it’s helpful to organize your marketing plan for the coming year.
This week I attended a networking event with the American Marketing Association. The event was held in Chicago, and over 100 marketers and industry professionals showed up to mix and mingle with one another. The event was a huge success, and I took away a lot of great tips and advice from people there. Although [...]
