Pros and Cons of Using Social Media To Reach Your Audience

The Internet has nearly become synonymous with various social networks and media.  Since most Americans are well-acquainted with the Internet, it only follows that companies who rely on Americans for business should go looking for customers where they mingle: online.  The upshot of increased traffic to company websites seem pretty obvious, but the downsides ought [...]

How Important is Social Media in PR?

5 examples of how social media fits into the traditional PR framework.