by Kari Brownsberger, on October 29, 2010, filed under: Public Relations
This past weekend I embarked on a difficult, exhilarating, and somewhat crazy adventure called “Rim to Rim.” For those of you who haven’t heard of Rim to Rim, you basically start on one side of the Grand Canyon, run down into the Canyon, across it, and back up the other side. It was 22 miles and eight hours of amazing views, physical challenges, mental trials, a couple of not-so-graceful falls, and some cursing thrown in for good measure. After finishing Rim to Rim, I started thinking about how similar it was to navigating a public relations campaign
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by Kim Lucio, on October 22, 2010, filed under: Marketing, Trends
“The Apprentice” stands as one of the few reality shows that I believe can teach viewers a lesson or two about the business world. Instead of being a show about contestants going through obstacle courses or playing guessing games, the show takes real world business leaders/entrepreneurs and separates them into two teams. The teams then [...]
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by Jackie Lampugnano, on October 21, 2010, filed under: News, Social Media, Trends
Social media gives all organizations the opportunity to respond, clarify and defend their position in ways they weren’t able to before.
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by Melissa Broussard, on October 20, 2010, filed under: Crisis PR, Marketing, News, Public Relations, Social Media, Technology
With the recent release of “The Social Network”, Facebook is getting even more attention from the media than usual. Most of the coverage surrounding the story behind Mark Zuckerberg and his social phenomenon has been positive, however a recent report featured on the front page of Monday’s Wall Street Journal overshadows the Hollywood hype and brings Facebook back to reality.
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by Jackie Lampugnano, on October 14, 2010, filed under: Marketing, Public Relations, SEO, Social Media, Trends
Key social media takeaways from Crain’s Chicago Mapping Social Marketing Strategies event.
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by Andrew Shykofsky, on October 13, 2010, filed under: Public Relations
The Facebook movie is out and getting strong reviews. One of the most useful points that the movie made very effectively is that when something is cool, let it be. When The Facebook (as it was initially called) was in its infancy, it was clean, simple and didn’t involve money. We as consumers like cool [...]
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by Julie Walsh, on , filed under: Public Relations, Walker Sands
Relationships; we all have them, and we know how hard it can be to establish and maintain the various relationships we keep. Recently, we have seen a surprising spree of celebrity break ups, corporate mishaps, and political slip ups. But how do these all relate? In one way or another, a relationship was damaged.
But what does public relations have to do with relationship formation? Everything.
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by Mike Santoro, on October 8, 2010, filed under: Branding, Marketing, Public Relations, Social Media
There’s been a firestorm of anger after the Gap revealed a completely revamped logo earlier this week. But here’s the thing. It’s not really their new logo. It’s all a publicity stunt.
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by Kim Lucio, on , filed under: Social Media, Walker Sands
For business, social media can be one of the most effective ways to get your information out to a digital market. Instantaneous tweets, status updates, and blog posts can make you visible to clients you didn’t even know existed. But after launch, how do you keep up with the constantly updating World Wide Web? Scheduling [...]
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by Ken Gaebler, on October 5, 2010, filed under: B2B SEO, local SEO, Search Engine Marketing, SEO, Technology
Just a quick post from me today to share a good Google Analytics tip. When working with Google analytics data, the problem that arises is how to export more than 500 rows of data. This problem is relevant to many of the Walker Sands clients for whom we manage their pay-per-click (PPC) marketing and/or do [...]
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