As you might have already heard, recently Netflix came under fire for paying extras to act as enthusiastic fans at their launch event in Toronto last week. So what’s the big deal? Not only were the fans misleading, they were also given direction to talk to the media about their Netflix gusto, leaving many uneasy about Netflix.
In an internet full of search engines, social networks, and a continuum of new websites, there is one company that has always stood out from the rest. Every day millions of people of visit their site and use it as a gateway to research and finding out a way around the world. This is the place where you [...]
Let me say this first, I don’t watch E! Television shows. But my girlfriend does and since she can’t pry me away from football all weekend, I’m forced to watch some of these shows with her during the week. But being in the public relations business, I did take the time to ignore my fantasy [...]
Public relations is about identifying the newsworthy information and expertise presented by your company, and clearly communicating that insight to the media. So what benefits are there to working with a PR firm? This article explores why PR can help a business and how agenices can optimize media coverage.
Six lessons on how to apply relationship building to public relations tactics today.
Did anyone catch the MTV Video Music Awards last night? Even if you didn’t, I bet you’ve heard all about it in today’s news. While MTV isn’t quite as relevant as it was 10 or even 20 years ago, it’s interesting to see how many people still talk about the VMAs year after year. So what PR lessons can we learn from MTV? Here’s a few that I gathered.
Looking for another way to reach out to your customers and future clients? A Linkedin Company Profile might be your best bet. Company Facts and Research Company profiles are a great resource to let the public know what your company does. Besides your company website, potential clients and consumers can view your Linkedin page to [...]
…Literally! At the ripe age of 10 I was already seeking ways to turn a profit, and a lemonade stand wasn’t cutting it. So, like any smart kid, I used what little resources I had – pony beads. In fact, I had too many. Remember the little plastic, barrel-shaped beads used for crafts? For about [...]
