Last weekend, several of my friends and I took a trip to Michigan for a few days of fun and relaxing on the beach. Before I left, I made sure to pick up a few of my favorite magazines to enjoy on the trip. Turns out I wasn’t the only one. As we all sat [...]
I worked at a company and the CEO often said we just needed more sales. While closing more contracts, getting more orders and such would’ve brought in more revenue, it was not that simple. Lacking powerful, updated marketing materials backed by research and strategy was the underlying problem. Putting pressure on your sales team to [...]
With most universities going back to school this week, there have been many new trends to keep up with in social media since last semester. Somewhere between May and August, bringing a notebook to class turned from a pen and paper to an iPad, and any question could be answered in 140 characters or less. [...]
Many frequent tweeters know that hashtags make all the difference. Whether you are searching for the latest posts on movies, sports, or anything in between, you can search specific words to find out what the world is saying about that specific topic. Hashtags started as an easy way for brands and people on Twitter to [...]
When do you hop on and off the marketing trend bandwagon? This is a question that is constantly ruminating in the minds of CMOs and VPs of marketing everywhere. Oftentimes, marketers wonder whether or not the newest marketing tool is worth the investment. The best solution is to come up with an overall strategy on [...]
The public relations business is all about putting your best foot forward. For both small and large companies, it can mean better brand recognition, more customers and more revenues. While athletes don’t have customers in a traditional sense, a positive public persona can result in millions of dollars in product endorsements and advertisements. A good [...]
Despite what you may have heard, owning a business is unusually painful. That’s good news for the companies who market products and services to small businesses. After all, pain is a motivator for action. Ask any salesperson how they get deals done and they’ll tell you that it’s all about understanding the prospect’s pain points [...]
Last Thursday, the latest installment of “The Real Housewives” franchise debuted on Bravo, this time based in Washington DC. If you didn’t catch the first episode, you didn’t miss much besides a pretty disheartening depiction of our nation’s capital. First, the Show opens explaining that money doesn’t get you anywhere in DC, but power and who you know gets you everywhere. Then we are introduced to the housewives themselves, an interesting cast of characters. There’s Micheale Salahi, one half of the couple who allegedly attempted to crash a White House party last November. There’s also, among others, a divorced mother who “consults her astrological chart daily, and couldn’t be bothered to get married again,” and a woman who manages to insult both President Obama and Tyra Banks all within the first episode.
Bring web sales leads back to life with the “reverse IP” function in Google Analytics. Sadly, what I’m about to talk about happens more often than we marketers would like to admit. A company that is in the market for our offerings does a search engine query, our SEO work pays off, and the prospect [...]
Too often website marketers and designers fail to build websites with easy to access features and information that their target users really need. An xkcd comic strip illustrates the all-to-common failings of website design.
