My Insight for Microsoft

An attempt at developing an insight for a new product, service or solution that can help build business.

What Walker Sands is Reading

Taking a cue from Crain’s InfoJunkies column, Walker Sands has compiled what some of us are reading right now — whether it be fiction, non-fiction or our favorite Web site/blog.

Even Don Draper Needs Media Training: Mad Men and Public Relations

With anyone in an ad agency already watching Mad Men, creator Matthew Weiner threw those of us in public relations a bone with an episode entirely dedicated to PR. Ok, maybe it wasn’t entirely dedicated to public relations, but certainly it played a big role in the season opener.

How to: Make the Best Out of Your Internship

As a recent Loyola Grad, I joined Walker Sands as their Web/SEO intern this summer. Having worked 3 internships in the past, I had an idea coming in of what the process of being an intern would consist of. Although every internship is different, going into one with a basic set of guidelines always helps. [...]

Mobile Marketing: Friend or Foe?

Imagine a world where you walk outside in the morning and are greeted with a pleasant text message from your neighborhood coffee shop; it’s an enticing 10% discount on your favorite coffee, good for the next twenty minutes.  What do you do? You can hastily cross the street and claim your prize, or delete the [...]