They’re the three giants who dominate the virtual and technological worlds, and as with anything that’s perversely popular, they share a love-hate relationship with their users. We continue to use their products and services, even as we cannot help but crib about their underhand techniques to gain more control over our lives. And so, in [...]
Nobody can sell perfectly because there are too many unknowns in any sales process. We as sales individuals have to constantly take risks with what we say, who we say it to and when we say it. Selling marketing services is exciting because it’s an area where trust and relationship building are at the heart [...]
As I mentioned in my previous post, I come to Walker Sands with a background in B2B PR and marketing. While all the clients I’ve worked with had unique strengths, challenges, and opportunities, they all had one thing in common: they benefitted from partnerships with trade publications in their industry.
