Say what?! Most small businesses still do not have a web site. I’m a big fan of small business owners. I’m also a huge fan of using web sites to generate business. So, I was disappointed to hear that 55 percent of small businesses still don’t have a web site, according to a recent survey [...]
Smart PR firms help journalists to find sources, even when those sources are not PR firm clients. Recently, we helped a Wall Street Journal reporter find a source for a story on gay entrepreneurs. We also helped a BusinessWeek reporter find a source for a story on companies that have run into problems classifying workers [...]
Walker Sands president, Mike Santoro, was recently featured on iMedia Connection, a prominent resource for the marketing industry. Mike wrote an article that talks about why a client loved a 10% drop in search traffic. Some of the highlights include why you have to be careful about how you measure success; how year-over-year comparisons make more sense than month-to-month figures [...]
The digital world is cluttered and consumers are bombarded with messages on a daily basis, making it challenging for marketers to differentiate brands. How can marketers use social media to break through the clutter and reach consumers?
There was a time – not too long ago, I’m told – when Facebook was nothing more than an online portal filled with millions of college students listening, absorbing, and creating what amounted to almost daily paradigm shifts in everything from technology to citizen journalism. It was a simpler time, a time driven by the [...]
Walker Sands Communications is accepting applications for our Web Marketing & SEO Intern position for summer 2010. Apply today! This position will combine different elements of web marketing, search engine optimization, and research, including: Content management (both written and design-oriented) Social media research, planning, strategy, and implementation for B2B and B2C clients Data collection and [...]
Every year, BtoB Magazine compiles a list of the best business-to-business agencies in the country. This year, Walker Sands was recognized thanks to strong client growth and creative marketing efforts demonstrated throughout 2009.
Seven key elements of effective web design for business websites. A comprehensive guide and tips for creating business websites that deliver true business results.
